Viral Hooks
Trending short videosA curated list of five photographers
Y

@yaw_majesty

Instagram · Carousel

@yaw_majesty In today’s fashion world, the impact of a piece lies as much in its capture as in its design. A strong vision behind the lens can elevate a concept from good to iconic. That’s why we’re highlighting 5 of our favorite fashion photographers right now—individuals with the talent and eye to make any garment, any moment, look absolutely stunning. From editorial work to commercial campaigns, these photographers bring something unique to every frame. We know this list is just the beginning, and we want to hear from you! Who are the fashion photographers you’re loving at the moment? #creativedirection #artdirection #fashionphotographer #fashionphotography #lookbook #photographers #clothingbrand

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Performance

Views
185K
Likes
12.3K
Comments
155
Engagement
6.8%
Outlier
3.1×

Video #13717 · Carousel

A curated list of five photographersfrom @yaw_majesty

[01]

Overview

This is a carousel post that functions as a listicle, highlighting five photographers the creator admires. Each photographer is introduced with a portrait and a text overlay describing their style, followed by a slide showcasing an example of their photography.

[02]

Simple outline

  1. 1Hook with curated list
  2. 2Introduce entity and context
  3. 3Showcase visual proof
  4. 4Repeat for all items
  5. 5Prompt audience for additions

[03]

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[04]

Classification

Format
Carousel
Concepts
Showcase CarouselEditorial Carousel
Elements
Text OverlayTemplated Graphic Layout
Account
BrandPersonal Brand
Topics
FashionPhotographyArtCreator

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

5 Photographers we'd love to collaborate with →

Verbal hook · 15%

That’s why we’re highlighting 5 of our favorite fashion photographers right now—individuals with the talent and eye to make any garment, any moment, look absolutely stunning.

Visual hook · 50%

The first image features a striking and unconventional portrait of a woman with wet hair in a suit, licking her fingers while holding a bag of Cheetos. The juxtaposition of high fashion and a common snack food creates an immediate sense of curiosity and pattern interruption.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A numbered listicle title slide that frames the curated subjects through an aspirational or collaborative lens, prompting the first swipe.

Payoff

A community-driven call to action (often in the caption or final slides) that acknowledges the list is incomplete and asks the audience to comment their own top picks.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Aspirational Curation Showcase

A highly visual, curated listicle that alternates between contextual justification (who and why) and pure visual proof (the work itself) to build authority and inspire the audience.

  1. 1

    The Contextual Introduction

    Presents the subject's name alongside a concise breakdown of their unique aesthetic, recent viral success, or specific niche mastery to build perceived value.

  2. 2

    The Uninterrupted Showcase

    Follows the introduction with a visually dominant slide that serves as undeniable proof of the subject's talent, keeping text minimal to let the work speak for itself.

Themes

  • Artistic Appreciation
  • Creative Collaboration
  • Fashion as Art
  • Talent Curation

Techniques

  • Professional Portraiture
  • Studio Lighting
  • High-Contrast Photography
  • Editorial Curation

Trends

  • Creator Spotlight
  • Listicle Content
  • Educational Carousel

Post caption

In today’s fashion world, the impact of a piece lies as much in its capture as in its design. A strong vision behind the lens can elevate a concept from good to iconic. That’s why we’re highlighting 5 of our favorite fashion photographers right now—individuals with the talent and eye to make any garment, any moment, look absolutely stunning. From editorial work to commercial campaigns, these photographers bring something unique to every frame. We know this list is just the beginning, and we want to hear from you! Who are the fashion photographers you’re loving at the moment? #creativedirection #artdirection #fashionphotographer #fashionphotography #lookbook #photographers #clothingbrand

Text overlays

  • title · photo_0

    5 Photographers we'd love to collaborate with →

  • title · photo_1

    Henry Goodfellow

  • informational · photo_1

    Capturing raw moments with bold composition and striking precision, his photography is powerful, thought-provoking, and impossible to ignore.

  • branding · photo_2

    Henry Goodfellow

  • title · photo_3

    Gabriel Moses

  • informational · photo_3

    Undoubtedly the most sought-after right now, Moses is the man of the moment, with everyone drawn to his striking, high-contrast blue aesthetic inspired by the African diaspora

  • branding · photo_4

    Gabriel Moses

  • title · photo_5

    Jacob Bridgland

  • informational · photo_5

    Since his viral Robert Pattinson shoot, Bridgland has never looked back. His bold, surrealist style is so distinctive that he's collaborated with everyone from Central C to Kim Kardashian.

  • branding · photo_6

    Jacob Bridgland

  • title · photo_7

    Donnie Zhou

  • informational · photo_7

    A recent find of our team, Donnie's work in the activewear space is undoubtedly some of our favourite the way he manages to capture a mood in all his shots.

  • branding · photo_8

    Donnie Zhou

  • title · photo_9

    Hedi Slimane

  • informational · photo_9

    He's more than a designer—originally a photographer, his imagery demands attention. His black and white portraits are next-level.

  • branding · photo_10

    Hedi Slimane

A curated list of five photographers | Viral Hooks