Viral Hooks
Trending short videosShake Shack meatball sub collaboration photos.
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@shakeshack

Instagram · Carousel

@shakeshack NYC, we’ve been cooking something up with @mamas_too 🤌   Meet the Sunday Sauce Meatball Parm Hero Shake Shack meatballs, Frank’s Sunday Sauce, stracciatella, Parmigiano Reggiano + fresh basil on a semolina hero.   And for dessert, the Tiramisu Sundae Shake Shack vanilla frozen custard, espresso fudge sauce, whipped cream, a maraschino cherry + a mini ice cream cone.   Starting TOMORROW at our West Village Shack, then making its way to three more NYC Shake Shack locations next week!   📍 West Village: 11/5–11/8 📍 Forest Hills, New Hyde Park + Williamsburg: 11/12–11/15   While supplies last.

View original on Instagram

Performance

Views
96.6K
Likes
6.4K
Comments
148
Engagement
6.8%
Outlier
4.9×

Video #49587 · Carousel

Shake Shack meatball sub collaboration photos.from @shakeshack

[01]

Overview

This carousel post announces a limited-time product collaboration between Shake Shack and Mama's Too! pizzeria. It showcases the final products—a meatball parm hero and a tiramisu sundae—and provides behind-the-scenes glimpses into the ingredients and preparation process, along with photos of the collaborators.

[03]

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[04]

Classification

Format
Carousel
Concepts
Showcase CarouselBehind The Scenes
Elements
Shallow Depth of FieldIntimate Close-UpProduct Placement
Account
BrandLocal Business
Topics
FoodRestaurantProduct LaunchBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook

NYC, we’ve been cooking something up with @mamas_too 🤌

Visual hook

A high-quality, appetizing hero shot of a fully prepared meatball sub and a tiramisu sundae, composed with a shallow depth of field to make the food look desirable and professional.

Themes

  • collaboration
  • craftsmanship
  • limited edition
  • local business

Techniques

  • food photography
  • shallow depth of field
  • process documentation

Trends

  • brand collaboration announcement

Post caption

NYC, we’ve been cooking something up with @mamas_too 🤌   Meet the Sunday Sauce Meatball Parm Hero Shake Shack meatballs, Frank’s Sunday Sauce, stracciatella, Parmigiano Reggiano + fresh basil on a semolina hero.   And for dessert, the Tiramisu Sundae Shake Shack vanilla frozen custard, espresso fudge sauce, whipped cream, a maraschino cherry + a mini ice cream cone.   Starting TOMORROW at our West Village Shack, then making its way to three more NYC Shake Shack locations next week!   📍 West Village: 11/5–11/8 📍 Forest Hills, New Hyde Park + Williamsburg: 11/12–11/15   While supplies last.

Shake Shack meatball sub collaboration photos. | Viral Hooks