@offball
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@offball It appears there’s been a recent exponential growth of cat ownership. There are so many reasons to have a cat. They curb loneliness, they are a low-maintenance pet, and fewer people are buying homes and living in apartments (the perfect situation for a cat). @ashtynbutuso has more on (seemingly) everyone—including athletes—having a cat of their own. Full story in the link in our bio.
Performance
Video #49825 · Carousel
[01]
This is a 9-slide carousel post presented as a visual article that explores the rising trend of cat ownership among professional athletes. It uses a combination of athlete photos, screenshots, and text overlays to provide examples and commentary on why this trend is occurring, highlighting specific athletes and their pets.
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[05]
What stops the scroll in the first 3 seconds
Title hook
Everyone You Know Has A Cat Now; Athletes, Too
Verbal hook
It appears there’s been a recent exponential growth of cat ownership.
Visual hook
The opening image features a strong, muscular athlete taking a selfie with a cute, sleeping cat, creating an immediate and endearing visual contrast that subverts traditional stereotypes and grabs attention.
[07]
The promise the opener makes, and how the video pays it back
Hook
Slide 1: The Bold Observation. A high-level, relatable headline declares a surprising cultural trend. The visual provides immediate, compelling proof that subverts expectations and grabs attention.
Payoff
Slide 9: The Grand Unifying Theory. The final slide moves from 'what' to 'why,' offering a deeper psychological or philosophical explanation for the trend. It provides a satisfying intellectual conclusion that makes the entire observation feel insightful and complete.
[08]
The structural pattern this video runs on
Framework
The Trend-Spotter's Thesis
To present a surprising cultural observation as a thesis, systematically prove it with a montage of diverse and specific examples, and conclude with a satisfying psychological explanation for the trend's existence.
The Catalyst Anecdote
Slide 2: Grounds the broad thesis in a specific, personal observation or inciting incident. It answers the question 'What made you notice this?' and builds author credibility.
The 'Then vs. Now' Framing
Slide 3: Establishes the significance of the trend by contrasting a past stereotype with the new reality. It defines the cultural shift and offers an initial, practical reason for it.
The Evidence Montage
Slides 4-8: A rapid-fire sequence of distinct examples that prove the thesis. Each slide uses a different angle (e.g., the long-time enthusiast, the humorous case, the altruistic one) to showcase the trend's breadth and depth, keeping the user swiping to see the next piece of proof.
It appears there’s been a recent exponential growth of cat ownership. There are so many reasons to have a cat. They curb loneliness, they are a low-maintenance pet, and fewer people are buying homes and living in apartments (the perfect situation for a cat). @ashtynbutuso has more on (seemingly) everyone—including athletes—having a cat of their own. Full story in the link in our bio.
contextual · photo_0
I really became a cat dad
title · photo_0
Everyone You Know Has A Cat Now; Athletes, Too
contextual · photo_0
By Ashtyn Butuso
informational · photo_1
At the time the Buffalo Bills posted that non-sponsored or branded content, with seemingly no call-to-action (something I'm very in favor of, by the way), I had already been ruminating on this topic for weeks. Bijan Robinson (one of my favorite interviewees ever because the man has a heart of gold, by the way) said his first purchase after his sizable contract was a cat, and it warmed my heart. (Although now legally I have to tell you to adopt, don't shop.)
informational · photo_2
I swear, cats used to be more of a theater kid thing. Jocks have always liked dogs, artists have always liked cats. But I think more recently cats have broken containment. Plus athletes live incredibly busy and regimented lives, cats might offer lowkey moments of liveliness. For overseas players, like Nigel Hayes-Davis, they offer easy companionship in a foreign place.
informational · photo_3
Some of the cat lovers are true to this, not new to this. Long-time cat enthusiast Myles Turner has a foundation (named after his cat, Casper) to find stray cats homes. This clip of Jannik Sinner talking about his cat, Yeti, is one of the most endearing clips out there.
informational · photo_4
Spurs' Julian Champagnie has had his cat, Yogi, for three years, and apparently he's the best cat in the world — congrats to Julian on that, and I'm sorry to all the other cats who'd hoped to win the award. Although I'd argue that Gabby Williams' cat is the one with the trophy.
informational · photo_5
Alysa Liu having two cats, Sesame and Chia, is the least surprising thing in the world to me. I fully believe she may have been a cat in another life. She does things her way, makes no concessions, embodies whimsy and grace in a way the rest of us wish we could. So it was no surprise that her Interview Mag chat happened at a Cat Cafe.
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Alysa Liu on Cats, Thrifting, and Being a Celebrity Now
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Dallas Wings' Awak Kuier has given full on tutorials about how to disable the cat's kill drive, and she's tested her hypothesis on every cat.
informational · photo_7
After the Knicks championship run, OG Anunoby selected five cats (his "Starting Five") at an NYC shelter and asked the internet to adopt them. Which they promptly did. He's even encouraging owners to provide their cats with necessary preventative veterinary care, like he gets with his trainers.
informational · photo_8
And it makes sense. You can't force a cat's affection like you can a dog. Their approval and love are things to be earned. And since athletes spend their whole lives working to earn something, it makes sense they'd look for that in a pet.
contextual · photo_8
Something you didn't know about Rookie Lions Superstar Isaac TeSlaa