@samtravels
Instagram · Greenscreen Talking Head
@samtravels It’s not just a content empire. This is the next great American agritourism destination being built in public in real time. Let’s investigate. After buying land in Utah in 2017, Hannah’s Instagram @ballerinafarm became beloved by millions as she shares her homesteading lifestyle and her growing family. Her Instagram now sits at ~10.4 million. She starts by selling a one product on her website, a sourdough making kit, then expands into meat, baked goods, and homeware. That e-commerce business is reportedly going $70M in sales today. In April 2023, Hannah and family visit France, specifically French dairy farms for inspiration. in January 2025, the family moves to Ireland for the 12-week intensive cooking program at @ballymaloecookeryschool — a popular choice among chefs who go on to lead kitchens at farm hotels. While living in Ireland for three months, they travel around the UK to visit a few of the leading farm hotels and shops. (@thenewtinsomerset and @daylesfordfarm to name two.) In April 2025, back in Utah, their first small farm stand opens in Kamas. In June 2025, the first storefront @ballerinafarmstore opens in Midway, Utah, with a café, market, farm goods, and curated products. The lines are reportedly out the door. Meanwhile, behind the scenes, in August 2024, local government clears the way for larger agritourism ambitions — a 14-acre site annexed and re-zoned in Kamas for farm tourism. in August 2025, Summit County further codified agritourism permitting processes. On September 18, Hannah shared an image of an open field and wrote, “Master planning for our ag tourism dreams here….” Based on the annexation paperwork, those dreams include animals, orchards, gardens, a creamery, a farm store, and event space. No mention of a hotel or lodging for now. In October, Ballerina Farm hosted its first farm to table dinner. #farmhospitality #regenerativeagriculture #ballerinafarm #agritourism #farmtotable
