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It’s simpler than you think
@ballerinafarm has built a cult following
Her die hard audience buys anything she sells
Yet.. she’s never really selling.
Instead, Hannah created a world her audience wanted desperately to be apart of.
As a result, when she launched products..
They became an extension of her universe.
Not to mention they had clean ingredients, easily work with baking recipes, and were on trend.
She’s proof that creators are more powerful than “celebrities” in 2025.
Bravo to her & her team.
Transcript
Ballerina Farms will do $70,000,000 this year rank is living proof that creators are more powerful than celebrities in 2025. Here's how they do it. So it starts with worse building. Because Hannah takes her fans into her home with every single video, they can literally feel the aesthetic. See it, taste it, smell it. Every piece of content cultivates a sense of heritage and Americana. This brings us to her next advantage, value. Ballerina Farm's recipes all utilize farm to table scratch ingredients. Teaching moms how to cook naturally in a toxic American food system provides a trusted source of information outside of traditional media or news. Best is their sophisticated marketing funnel. Many celebrities defer to bloated management teams. Ballerina Farms runs everything in house, pushing strong better ad creative for colostrum and natural protein, while simultaneously activating over 750 TikToks. Top creators drive an additional 1,600,000.0 in sales last month. Absolutely incredible job. Bravo to their team.
