@staffroomtalks
TikTok 路 Vlog
@staffroomtalks Another day, another photoshoot 鉂わ笍馃摳 spend the day with us on set with @By Mademoiselle Jules for their Valentine鈥檚 Day collection馃挄 #marketingagency #marketing #photoshoot #styling #artdirection #creativedirector #Vlog #dayinthelife
Performance
Video #5792 路 Vlog
[01]
The creator takes the viewer through a full day on set for a Valentine's Day-themed jewelry photoshoot. They show the process of setting up the studio, overcoming a last-minute stylist cancellation, styling the model based on a mood board, and shooting multiple looks against both red and white backdrops. The video also details the creative concept, the use of props like popcorn, the team's lunch break, and the process of shooting still-life product photos before wrapping up for the day.
[02]
[03]
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296.7KBehind the scenes fashion shoot montage@ditch.la 路 Behind The Scenes[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 35%
DAY IN THE LIFE Fashion marketing photoshoot
Verbal hook 路 30%
Spend the day with us on set working in fashion marketing.
Visual hook 路 35%
A behind-the-scenes shot of an active photoshoot with a photographer, a posing model, and professional lighting equipment, immediately establishing the setting and action.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate invitation into an exclusive or aspirational environment, clearly stating the purpose of the day's activity.
Payoff
A concluding montage that shows the project wrapping up, followed by a direct call to action that withholds the final result to create anticipation and encourage a follow-up action from the viewer.
[08]
The structural pattern this video runs on
Framework
The Process & Proof Blueprint
Demonstrating professional competence and creative process by documenting a project from start to finish, including overcoming a minor obstacle to build trust and relatability.
The Mission & The Hurdle
The video begins by establishing the day's objective and immediately introduces a relatable, low-stakes conflict or problem that needs to be solved.
The Strategic Pivot
The team demonstrates competence by quickly resolving the initial problem and then reveals the underlying strategy, concept, or plan that will guide the rest of the project.
The Execution Loop
A series of scenes showing the plan being put into action. This beat cycles between the polished, professional execution and the unglamorous, 'behind-the-scenes' reality of the work.
The Pacing Reset
A deliberate pause in the action, often a meal or break, that serves as a scene transition and a moment of relatability before moving to the final phase of the project.
The Thematic Deep Dive
The focus shifts to a different aspect of the project, showcasing more detailed or nuanced execution while reinforcing the core creative philosophy.
Another day, another photoshoot 鉂わ笍馃摳 spend the day with us on set with @By Mademoiselle Jules for their Valentine鈥檚 Day collection馃挄 #marketingagency #marketing #photoshoot #styling #artdirection #creativedirector #Vlog #dayinthelife
title 路 beginning
DAY IN THE LIFE Fashion marketing photoshoot
contextual 路 beginning
our stylist for the shoot cancelled last minute
contextual 路 middle
our concept for the shoot was 'it's a date'
informational 路 middle
yes it really does take this many people
informational 路 end
storytelling is super important for campaigns like this
call-to-action 路 end
stay tuned to see the final results
Spend the day with us on set working in fashion marketing. So today, we're shooting a Valentine's Day campaign for a jewelry client. We got to the studio and started setting everything up. We actually had an issue because our stylist for the shoot canceled last minute. But luckily, we had another stylist come and assist us, and we figured out all looks the morning of. But basically, we went off our mood board for the shoot, which is a lot of reds, whites, leathers, fur, etcetera. Once our model was done with hair and makeup, we started shooting on our first set of the day, which was this red backdrop. Here's our shoot deck and mood board. Concept for the shoot was it's a date. So all of the props were based around that, which you'll see sprinkled throughout. So popcorn for going to the movies was our first one. For this video concept, we had the model throw the popcorn, and then Val and I had to sweep the entire floor. We shot three looks on this red backdrop before taking it down and switching to the regular white backdrop with some really dynamic lighting. We did three more looks. And by the way, yes, it really does take us many people to better shot. By this time, it was around 2PM, and it was finally time for a lunch break because in the afternoon, we just had our still life shots left. Storytelling is super important for campaigns like this, especially studio. To go along with our date theme, we made a table setting with a fork and a bunch of charms on it. Some mints because you freshen up your breath before your date. For dessert, some Turkish delights, which might sound weird, but trust the vision. We finished up around 6PM, packed up all of our clothes, cleaned the set, and that's a wrap. Stay tuned to see the final results.