@databutmakeitfashion
TikTok · Vlog
@databutmakeitfashion sooooo is navy the new black?? 👀👖🫐 as a new yorker with literally an all black closet im curious about this one … #fashiontrends #dataanalytics #navyblue
Trending short videosData analysis of a fashion trend
The edit1 shot · 11 text
Shots Text0:30
Performance
- Views
- 696.2K
- Likes
- 64.2K
- Comments
- 386
- Engagement
- 9.3%
- Outlier
- 8.8×
- Length · 2 Nov 2024
- 0:30
Video #7524 · Vlog
Data analysis of a fashion trendfrom @databutmakeitfashion
[01]
Overview
The creator presents a data-backed argument that navy blue is becoming the new black in fashion. She uses evidence from Fall 2024 runway collections and online engagement data, including a comparison of sweater popularity via a bar chart, to support her thesis, then concludes by sharing her personal dilemma and asking for the audience's opinion.
[02]
Simple outline
- 1Pose controversial thesis
- 2Provide escalating evidence
- 3Show dramatic comparison
- 4Frame personal dilemma
- 5Solicit audience opinion
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
there is one up and coming fashion trend I'm honestly kind of worried about
Verbal hook · 35%
Tier is one up and coming fashion trend I'm honestly kind of worried about
Visual hook · 20%
A candid, paparazzi-style shot of celebrity Rihanna on a city street at night, creating immediate human interest and a sense of cultural relevance.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Express personal concern or surprise about an emerging trend or shift in a specific field, creating immediate intrigue.
Payoff
End with a direct, open-ended question to the audience, inviting them to debate the thesis and share their own perspective, thereby driving engagement in the comments.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Data-Driven Thesis
To present a controversial or surprising thesis and then systematically prove it with escalating layers of data, culminating in a relatable personal dilemma and a call for public opinion.
- 1
The Provocative Thesis
State the central, debatable claim as a question or bold statement that challenges a commonly held belief.
- 2
The High-Status Corroboration
Present the first layer of proof from credible, authoritative sources (e.g., industry leaders, official reports) to establish credibility.
- 3
The Rapid-Fire Data Drop
Rapidly list specific, quantifiable data points (percentages, statistics, named examples) that support the initial evidence and build a case with hard numbers.
- 4
The Public Sentiment Signal
Broaden the evidence to show wider adoption or sentiment among the general public (e.g., social media trends, search data) to make the trend feel immediate and widespread.
- 5
The Comparative Knockout
Display a stark, visual comparison (often a chart or graph) that pits the 'new' against the 'old,' dramatically illustrating the magnitude of the shift.
- 6
The Relatable Consequence
Translate the abstract data into a personal, human-level problem or dilemma for the creator, fostering an emotional connection with the audience.
Themes
Techniques
Trends
Post caption
sooooo is navy the new black?? 👀👖🫐 as a new yorker with literally an all black closet im curious about this one … #fashiontrends #dataanalytics #navyblue
Text overlays
title · beginning
there is one up and coming fashion trend I'm honestly kind of worried about
title · beginning
which is that navy is the new black??
contextual · beginning
in the fall 2024 runway collections
informational · middle
like in 11% of louis vuitton
informational · middle
25% of miu miu and 33% of coach
informational · middle
49% in popularity this week
informational · middle
is navy the new black? popularity of each trend based on an analysis I ran on 30,000+ online posts and engagement -75% black sweater +274% navy blue sweater
informational · middle
I found the popularity of black sweaters has decreased 75%
informational · end
while the popularity of navy blue sweaters has increased almost 300%
contextual · end
as a new yorker with an almost *completely black closet
contextual · end
not sure what I'm gonna do about this
Transcript
Tier is one up and coming fashion trend I'm honestly kind of worried about, which is that navy is the new black. We definitely saw a lot of navy blue in the fall twenty twenty four runway collection, like an 11% of Louis Vuitton, 25% of Miu Miu, and 33% of Coach. And after analyzing sentiment and engagement on thousands of of online posts, I found navy blue has increased 49% in popularity this week. To prove this out even further, I found the popularity of black sweaters has decreased 75%, while the popularity of navy blue sweaters has increased almost 300%. As a New Yorker with an almost completely black closet, I'm not sure what I'm gonna do about this. What do you think?