@databutmakeitfashion
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@databutmakeitfashion florals?? for spring??!?!!! 馃憖馃拹 #fashiontrends #dataanalytics #StreetStyle
Trending short videosData proves new fashion trend
The edit1 shot 路 8 text
Shots Text0:17
Performance
- Views
- 163K
- Likes
- 15.5K
- Comments
- 67
- Engagement
- 9.5%
- Outlier
- 1.5脳
- Length 路 26 Mar 2024
- 0:17
Video #9029 路 Carousel
Data proves new fashion trendfrom @databutmakeitfashion
[01]
Overview
The creator presents a fashion trend analysis, ironically calling it 'groundbreaking.' They show photos of celebrities in floral dresses, then claim this style is out for spring, pivoting to showcase the new trend of simple, patternless dresses. To support this claim, the creator presents a bar graph from a 'sentiment analysis' they conducted, showing a 15% decrease in the popularity of 'floral fashion' over the past month.
[02]
Simple outline
- 1Make a contrarian claim
- 2Contrast old vs. new
- 3Present 'data' as proof
- 4Reiterate claim's importance
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook 路 55%
something groundbreaking!!! is happening in fashion right now
Verbal hook 路 40%
Something groundbreaking is happening in fashion right now,
Visual hook 路 5%
A high-quality, full-body shot of celebrity Emily Ratajkowski in a stylish floral dress, immediately establishing the video's fashion topic and aesthetic.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Announce a 'groundbreaking' or significant shift is occurring within a specific field, creating immediate curiosity about what it is.
Payoff
Reiterate the significance of the initial claim, bringing the narrative full circle and reinforcing the 'groundbreaking' nature of the insight provided, leaving the viewer feeling informed and ahead of the curve.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Data-Backed Contrarian
To present a counter-intuitive opinion as a data-proven fact, establishing the creator as an authority and giving the audience a sense of insider knowledge.
- 1
The Contrarian Thesis
State a surprising thesis that goes against a commonly held belief or established norm. This is visually supported by examples of the 'old way' to establish the status quo being disrupted.
- 2
The New Paradigm Showcase
Introduce the replacement trend or idea. This is supported with a rapid succession of visual examples that establish it as the new, emerging standard.
- 3
The 'Objective' Proof Point
Present a piece of 'data' (a chart, graph, statistic, or 'analysis') that validates the thesis, transforming a subjective opinion into a seemingly objective, evidence-based conclusion.
Themes
Techniques
Trends
Post caption
florals?? for spring??!?!!! 馃憖馃拹 #fashiontrends #dataanalytics #StreetStyle
Text overlays
title 路 beginning
something groundbreaking!!! is happening in fashion right now
contextual 路 beginning
which is that florals aren't in for spring???
contextual 路 middle
as people are opting for more simple, patternless summer dresses
contextual 路 middle
as you can tell by this handy graph
informational 路 middle
florals? for spring? actually pretty groundbreaking decrease in positive online posts and articles about "floral fashion" based on a sentiment analysis I ran -15% one month ago today
informational 路 middle
popularity of floral fashion decreased 15% over the last month
informational 路 middle
based on a sentiment analysis I ran on hundreds of different online posts
contextual 路 end
pretty groundbreaking!!!
Transcript
Something groundbreaking is happening in fashion right now, which is that florals aren't in for spring as people are opting for more simple, patternless summer dresses. As you can tell by this handy graph, popularity of floral fashion decreased 15% over the last month best on a sentiment analysis I ran on hundreds of different online posts. Pretty groundbreaking.