Viral Hooks
Trending short videosCocteau Twins album art exhibition.
H

@heavn

Instagram · Carousel

@heavn an exhibition of archival materials from cocteau twins’ 1990 “heaven or las vegas” record are on display now at the heaven gallery in los angeles 💫 this month-long exhibition by renowned designer paul west shows how his now iconic sleeve design for the record came to be. opening up his archive for the first time, an assortment of original sketches, layouts, promotional posters and rare memorabilia are all on display. huge thank you to paul west, cocteau twins and 4ad !! ♥️

View original on Instagram

The edit1 shot · 3 text
Shots Text

Performance

Views
681.6K
Likes
45.2K
Comments
218
Engagement
6.7%

Video #8257 · Carousel

Cocteau Twins album art exhibition.from @heavn

[01]

Overview

A carousel post documenting a gallery exhibition in Los Angeles that displays the original artwork, sketches, and design process materials for the Cocteau Twins' album 'Heaven or Las Vegas', created by designer Paul West. The photos provide a virtual tour of the exhibition, showcasing framed prints, handwritten notes, promotional materials, and other rare memorabilia.

[02]

Simple outline

  1. 1Establish the core event
  2. 2Provide unobstructed visual proof
  3. 3Deepen the aesthetic immersion

[03]

Related videos

1.4MY2K scene style fashion lookbook@heavn · Inspo Lookbook574KEdgy Y2K jewelry and fashion lookbook.@heavn · Product Showcase1.2MDonnie Darko fashion collaboration photoshoot@heavn · Artistic Homage663.9KMusician in dramatic face paint for fashion campaign.@heavn · Brand Showcase750.1KSurreal fashion editorial with winged unicorn.@heavn · Inspo Lookbook1.1MY2K fashion campaign photo lookbook@heavn · Inspo Lookbook748.8KEthel Cain's edgy fashion campaign.@heavn · Inspo Lookbook1.6MDiverse models in Y2K fashion lookbook@heavn · Inspo Lookbook1.7MFashion brand's new season lookbook@heavn · Inspo Lookbook605.9KCelebrity fashion collaboration lookbook carousel@heavn · Inspo Lookbook730KIn-store Y2K fashion lookbook@heavn · Inspo Lookbook113.1KAesthetic travel scrapbook featuring city-specific trinkets@ciaragan · Statement Carousel

[04]

Classification

Format
Carousel
Concepts
Event ShowcaseBehind The ScenesShowcase Carousel
Elements
Text OverlayMinimalist Layout
Account
BrandPersonal Brand
Topics
MusicArtGraphic DesignHistory

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Heaven or Las Vegas An exhibition of original album artwork by Paul West

Verbal hook · 15%

an exhibition of archival materials from cocteau twins’ 1990 “heaven or las vegas” record are on display now at the heaven gallery in los angeles

Visual hook · 40%

The iconic, ethereal artwork from the 'Heaven or Las Vegas' album cover is used in the first slide, featuring vibrant, swirling light trails against a dark background, which is instantly recognizable to fans and visually captivating.

[06]

Hook template

Steal this for your own video

[Iconic Work] An exhibition of original [creative output] by [creator name]

  • — Kind of Blue An exhibition of original album sketches by Miles Davis
  • — Stranger Things An exhibition of original concept art by the Duffer Brothers
  • — Dune An exhibition of original costume designs by Bob Morgan

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A poster-style opening slide that immediately establishes the subject, the nature of the event or offering, and the essential logistics like time and location.

Payoff

A final text-free visual that deepens the aesthetic immersion, relying on the post caption to deliver the final call-to-action, deeper context, and acknowledgments.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Digital Exhibition Flyer

Front-load all critical logistical and thematic information on the first slide, then use subsequent text-free slides to provide a purely visual, immersive teaser of the subject matter.

  1. 1

    The Visual Teaser

    Remove all text overlays on the second slide to present an unobstructed, high-impact visual that proves the aesthetic value of the subject and rewards the swipe.

Themes

  • Nostalgia
  • Creative Process
  • Music History
  • Archival

Techniques

  • Documentary Photography
  • Exhibition Curation
  • Flat Lay

Trends

  • Archival Content
  • Behind-the-Scenes

Post caption

an exhibition of archival materials from cocteau twins’ 1990 “heaven or las vegas” record are on display now at the heaven gallery in los angeles 💫 this month-long exhibition by renowned designer paul west shows how his now iconic sleeve design for the record came to be. opening up his archive for the first time, an assortment of original sketches, layouts, promotional posters and rare memorabilia are all on display. huge thank you to paul west, cocteau twins and 4ad !! ♥️

Text overlays

  • branding · photo_0

    COCTEAU TWINS Heaven or Las Vegas

  • informational · photo_0

    An exhibition of original album artwork by Paul West

  • informational · photo_0

    336 N. Fairfax, Los Angeles Nov 11 – Dec 11 2022

Cocteau Twins album art exhibition. | Viral Hooks