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@heavn heaven by @kikokostadinov @laura_deanna_fanning 🧸🧸 out noww <3 !!!!! pix by @sharnaosborne
Trending short videosY2K fashion campaign photo lookbook
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Video #6758 · Carousel
Y2K fashion campaign photo lookbookfrom @heavn
[01]
Overview
A carousel of 10 photos serves as a fashion lookbook for the 'Heaven by Marc Jacobs' collaboration with Kiko Kostadinov. The images feature two models in various outfits and accessories, shot in a distinct, grainy, lo-fi style reminiscent of the Y2K era to showcase the collection's unique aesthetic.
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 30%
heaven by @kikokostadinov @laura_deanna_fanning 🧸🧸 out noww <3 !!!!!
Visual hook · 70%
The striking visual hook is the combination of the model's vibrant, unnatural red hair and the overall grainy, lo-fi Y2K camcorder aesthetic. This retro visual style creates a strong pattern interrupt, while the bold colors and eclectic fashion choices immediately capture attention.
[06]
Hook template
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Open with a featuring , shot in a grainy, lo-fi camcorder aesthetic.
- — Open with a baker featuring neon-green frosting, shot in a grainy, lo-fi Y2K camcorder aesthetic.
- — Open with a sports car featuring chrome-purple detailing, shot in a grainy, lo-fi 1990s camcorder aesthetic.
- — Open with a skincare product featuring electric-blue packaging, shot in a grainy, lo-fi 1980s camcorder aesthetic.
Themes
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Post caption
heaven by @kikokostadinov @laura_deanna_fanning 🧸🧸 out noww <3 !!!!! pix by @sharnaosborne