Investigating a fashion trend's returnfrom @caseymorrowlewis

Transcript

Have a weird boat shoe conspiracy theory to share. On February 17, Vogue published this headline, this is the year of the boat shoe. Week better, they doubled down six stylish outfit ideas to get on board with the boat shoe trend. I started doing some research and What was curious about this headline is that it mirrors the copy used in the Sperry ad on Instagram posted last December. That it gets much weirder. At the very end of the year, Vogue published a video called Emma Chamberlain rates twenty twenty three's top fashion trends. In addition to rating these trends, she also offers one trend prediction. She says I really see boat shoes. They will be back. Take it or leave it. This video didn't go super viral. I mean it has 700,000 views. That is not nothing, but it's not like it was all over TikTok. Still, it prompted Sperry to post no some comments on a recent video suggesting that we paid Emma Chamberlain to say that boat shoes are coming back. They deny this. They say it's coincidence. They say they would love to send her some shoes if she'd like. I believe Emma. I believe Sperry. I believe that this wasn't sponsored. But it is a little curious that Emma said the Sperry thing on a Vogue video, and then Vogue doubled down with not one, but two headlines about boat shoes. More proof that boat shoes are coming back and that this isn't just a weird Vogue conspiracy is that Aya Kanai, who used to be a Tier Vogue editor, she's the editor in chief of Marie Claire, now she's at Target, wore this amazing boat shoe outfit at fashion week this year. For proof that fairies are coming back, my friend Erica posted this viral reel about the resurgence of boat shoes. Look at the trend cycle. Once a twenty year trend cycle is now closer to 15 or 10. Boat shoes were last huge in the twenty tens. Here I am wearing mine the 2008. I wore these shoes everywhere. I was an intern at Teen Vogue. Here I am wearing a shirt from Ralph Lauren rugby, r I p. This was a Levi's denim mini. I wish I still had it. The way that trend cycles work is every trend from long ago is going to make a comeback, and then it's gonna make another comeback. And we've seen ballet flats make a comeback recently. We've seen loafers have a moment. We've seen preppy, rugbies, pleated plaid skirts. Boat shoes are the natural next progression here, but it's still I can't stop thinking. Is Vogue being paid by big boat shoe? Absolutely not. That is, of worse, they're not. I'm sure it's just a coincidence, but still I feel like that meme of, like, this this this what's happening here?