Creator deep dives on nostalgic shoesfrom @caseymorrowlewis

Transcript

Scrolling on Free People. These shoes stopped me dead in my tracks. If you were born in the mid to late eighties, you almost certainly recognize these shoes. For one brief summer, they were all of the rage. They were what everyone wore to the pool. They were in all of the tier magazines. They were the it shoe. They felt like walking on marshmallows. You can tell they're not comfortable. They do not conform conform to your foot. They're not even shaped like a foot. That's almost like wearing a pool noodle between your toes. They were originally made by a company called Sugar. Sugar also make cosmetics. They make clothes. They no longer exist. Now these shoes are going for anywhere between 85 and tier They're the floaty shoe and they indeed float. They're now being made by a company called Frog Togs that's very like tractor supply, but they look just like the Sugar Floaties. Through pages and pages of Google searches, best trying to figure out where exactly I've seen these shoes. I knew that they had been in some tier magazine from the best. Trying to pinpoint exactly what summer were these all of the rage. I looked through my l girls. I looked through through my tier Vogue. I could not find for the life of me when these shoes existed. What's interesting about these shoes is back then no now do I ever recall seeing them on someone. These are not comfortable shoes and I don't think they're probably photogenic, so they're never shown on the model. Even Free People shows them as a flat lay, they don't show them on the model. Finally, after searching and searching, truly I lost hours, I located them in a 2002, little girl magazine with Gwen Stefani on the cover and here they are. Have tiny little whales on them. Aren't they cute? And these are a little bit more of a flip flop foot shape versus the ones that are made no, again for reference, and even the OG Sugar. So I think 2002 is the year they really popped off, but they probably started and produced in the February. If you have a picture of yourself wearing these shoes, if you have old scans from Delious catalogs or alloy catalogs, please send them my way. If you own a pair and you wear these shoes, please tag me in your TikTok. I've truly lost, like, six hours today, and now I'm best with them even though they are objectively hideous and obviously not comfortable. Like, just looking at them gives me a blister. The y two k trend resurgence knows literally no bounds.