@catchangmd
TikTok · Split screen
@catchangmd Replying to @Nadhira This is my hot take on Ulthera aka Ultherapy! 👀 I personally would never get this procedure done but to each their own.😉 #plasticsurgery #plasticsurgeon #ulthera #ultherapy
@catchangmd
TikTok · Split screen
@catchangmd Replying to @Nadhira This is my hot take on Ulthera aka Ultherapy! 👀 I personally would never get this procedure done but to each their own.😉 #plasticsurgery #plasticsurgeon #ulthera #ultherapy
Performance
Video #8683 · Split screen
[01]
A plastic surgeon responds to a user's question about Ulthera by explaining why she is not a fan of the procedure. She details how it creates unnecessary scar tissue that complicates future facelifts, damages the subdermal plexus affecting skin health and healing, and can cause fat loss. She concludes by stating the only scenario in which she might recommend it is for a patient with high facial volume who will never consider future surgical procedures.
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What stops the scroll in the first 3 seconds
Title hook · 60%
THIS IS WHY I'D NEVER DO ULTHERA AS A PLASTIC SURGEON
Verbal hook · 35%
Why am I not a fan of Ulthera?
Visual hook · 5%
The video opens with a split-screen layout, featuring a user's comment as a text overlay and a 3D animation of a woman's face, creating immediate visual interest and context.
[06]
Steal this for your own video
THIS IS WHY I'D NEVER DO AS A
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, contrarian headline from a credible source immediately challenges a common belief or practice, creating instant curiosity and establishing authority.
Payoff
The Credibility Caveat: The creator concludes by defining a very narrow and specific scenario where the criticized item might be acceptable. This demonstrates nuance, avoids absolutism, and solidifies their position as a balanced, trustworthy expert.
[08]
The structural pattern this video runs on
Framework
The Expert Takedown
An authority figure systematically dismantles a popular or accepted concept by revealing a series of escalating negative consequences, culminating in a narrow exception that reinforces their expertise.
The Mechanism Reframe
The creator explains the fundamental process of the topic but frames it using negative language to prime the audience for the subsequent critique. This establishes the 'how it works' before explaining 'why it fails'.
The Future Complication
The first major point of failure is revealed, focusing on a non-obvious, long-term consequence that compromises future options for the user. This introduces a high-stakes problem.
The Hidden Damage
The argument escalates by revealing damage to an unseen but vital underlying system, shifting the critique from practical inconvenience to biological harm.
The Core Failure
The creator attacks the topic's primary promise, arguing that it not only fails to deliver its intended result but can also produce the opposite of the desired outcome.
Replying to @Nadhira This is my hot take on Ulthera aka Ultherapy! 👀 I personally would never get this procedure done but to each their own.😉 #plasticsurgery #plasticsurgeon #ulthera #ultherapy
title · throughout
THIS IS WHY I'D NEVER DO ULTHERA AS A PLASTIC SURGEON
branding · beginning
VC: noseomedmedicalsupply
contextual · beginning
Reply to Nadhira's comment What about ultherapy!
informational · beginning
Non-invasive Ultrasound USA FDA cleared EU CE mark certified
contextual · end
180 Days After Treatment
Why am I not a fan of Ulthera? What Ulthera does is it uses ultrasound waves to create scar tissue in the deeper tissue underneath the skin to scar the face down to prevent sagging or jelling. While this theoretically seems like a good idea, what we found decades after is that this creates unnecessary scar tissue in planes of the face that don't naturally have scar tissue. So what that means for someone wanting to get a face lift later in life is that those planes don't glide easily. It's harder to get a galift if there's too much scar tissue from Ulthera. Next, Ulthera, we know, actually causes injury to the subdermal plexus which is the vasculature underneath the skin that helps the skin to look good and to heal incisions. Many plastic surgeons, myself included, have found that with patients with a history of Ulthera, there bad been wound healing issues or the skin health of the areas that had this treatment just don't look as good. Additionally, you can get fat loss if this is done too deeply and often worst patients don't see a good enough result. The only time I would recommend Ulthera is if somebody had more volume in their face and they were not considering any facial rejuvenation procedure in tier future, then Ulthera could be a reasonable option.