@grillospickles
Instagram · Carousel
@grillospickles Thickles are back at @aldiusa
Trending short videosHumorous pickle product meme carousel
The edit1 shot · 6 text
Shots Text
Performance
- Views
- 232.3K
- Likes
- 15.5K
- Comments
- 159
- Engagement
- 6.7%
- Outlier
- 1.1×
Video #8847 · Carousel
Humorous pickle product meme carouselfrom @grillospickles
[01]
Overview
This is a carousel post from the brand Grillo's Pickles, using a series of six images composed of memes and close-up product shots. The post's purpose is to humorously announce that their 'Thickles' product is back in stock at Aldi supermarkets, leveraging internet culture to engage with their audience.
[02]
Simple outline
- 1Hook with absurd meme
- 2Hijack pop-culture quotes
- 3Escalate surreal romantic tropes
- 4Reveal actual product drop
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
babe what's wrong? you've barely touched your Thickle
Verbal hook
Thickles are back at @aldiusa
Visual hook · 45%
The use of popular and recognizable meme formats, such as the 'babe what's wrong' template and the High School Musical scene, integrated with the brand's mascot and product creates a visually surprising and humorous hook.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish the surreal tone immediately by inserting the subject into a universally recognized, slightly dramatic internet meme format to drive immediate curiosity and shares.
Payoff
The caption grounds the absurdity by revealing the entire meme sequence is actually a legitimate, real-world product announcement or restock alert.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Absurd Meme-Dump Trojan Horse
Hijacking recognizable internet meme formats, pop-culture quotes, and romantic tropes by force-fitting a specific product name into them, creating a highly shareable, surreal 'meme dump' that serves as a disguised product announcement.
- 1
The Pop-Culture Hijack
Recontextualize a famous movie or TV quote by replacing the dramatic focal point with the subject, rewarding viewers who recognize the reference.
- 2
The Faux-Flirtation
Present a cheesy pickup line or romantic gesture, substituting the subject to make the sentiment intentionally awkward and humorous.
- 3
The Surreal Scenario
Leverage a highly specific, absurd situational meme format (e.g., 'what if we kissed in the...') to escalate the weirdness and maintain swipe momentum.
- 4
The Inspirational Parody
Parody a motivational or romantic quote ('In a world of X, be a Y') to serve as the final, dramatic punchline of the slide sequence.
Themes
Techniques
Trends
Post caption
Thickles are back at @aldiusa
Text overlays
contextual · photo_1
babe what's wrong? you've barely touched your Thickle
contextual · photo_2
T as in Troy?
contextual · photo_2
No Gabriella, T as in THICKLES
contextual · photo_3
Not to be flirty but I'd share my Thickles with you
contextual · photo_4
what if we kissed in the hot Thickle pit
contextual · photo_5
In a world of Dill Chips, you're a Hot Thickle