Viral Hooks
Trending short videosPersonified pita chip named Peter
C

@cava

Instagram · Carousel

@cava cava gave me the password to take over the IG so we can celebrate my birthday week together!

View original on Instagram

The edit1 shot · 2 text
Shots Text

Performance

Views
34.8K
Likes
2.3K
Comments
91
Engagement
6.9%

Video #3267 · Carousel

Personified pita chip named Peterfrom @cava

[01]

Overview

This two-photo carousel post introduces 'Peter the Chip,' a personified CAVA pita chip with googly eyes. The post serves as a character introduction for a brand social media campaign, framed as a week-long 'takeover' of the Instagram account as mentioned in the caption.

[03]

Related videos

141.7K9.3×Halloween pierogi branding lesson carousel.@jajupierogi · Origin Story Carousel6.8M70×Influencer photoshoot for a burger brand.@ferrantorres · Brand Showcase2.9M7.6×Cute pika photos and a potato.@nationalparkservice · Editorial Carousel3.5M8.7×Celebrity's cozy weekend digital detox@rarebeauty · Lifestyle Carousel591.6K1.4×Aesthetic lifestyle photo dump carousel.@paigelorenze · Lifestyle Carousel889.4K4.3×Chipotle tattoo guerilla marketing teaser@chipotle · Hype Teaser189.1K1.1×Curated lifestyle and product photo dump.@marcusmilione · Lifestyle Carousel76.9K1.9×Wholesome staff takeover carousel at university@officialbgsu · Team Showcase448K1.9×Athletic lifestyle and fashion photo dump.@rexchexng · Lifestyle Carousel806.7K2×Aesthetic lifestyle photo dump carousel@paigelorenze · Lifestyle Carousel913.2K27.2×Celebrities wearing star-shaped pimple patches.@starface · Lifestyle Showcase2MRelatable meme about craving summer tomatoes.@millcityfarmersmarket · Journey Documentation

[04]

Classification

Format
Carousel
Concepts
Character IntroductionBrand Manifesto
Elements
Text OverlayObject Personification
Account
Brand
Topics
FoodBrand MarketingRestaurantSocial Media Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

hi i'm peter

Verbal hook

cava gave me the password to take over the IG

Visual hook

An inanimate pita chip is given a face with googly eyes, creating an unexpected and humorous visual that immediately grabs attention through anthropomorphism.

Themes

  • personification
  • humor
  • brand personality

Techniques

  • anthropomorphism
  • shallow depth of field
  • text overlay

Trends

  • brand mascot creation
  • social media takeover campaign

Post caption

cava gave me the password to take over the IG so we can celebrate my birthday week together!

Text overlays

  • contextual · photo_0

    hi i'm peter

  • branding · photo_1

    peter chip

Personified pita chip named Peter | Viral Hooks