Brand strategy breakdown with visualsfrom @kiramackenz

Transcript

You are amongst those who are shocked or offended that Hailey Bieber's Rhode is currently exploring a sale with a $1,400,000,000 valuation better only being in market for little less than three years. Then I hate to break it to you, but you are in denial because this brand is doing everything right. Rhodes' new CEO, Nick Vlahos, was previously the CEO of The Honest Company during their IPO where they went public at a valuation of $1,400,000,000 This made me curious. I wanted to know more about his playbook and his experiences at Burt's Bees, and then The Honest Company would likely paint a picture for what he would accomplish at Good. This glossy podcast did not disappoint. Don't worry. I took notes. So much of what Nick did at The Honest Company is exactly what he's implementing for Road. Everything from scaling d two c into an omnichannel business to investing heavily in international expansion, and probably worst importantly, understanding the investment in brand as critical because consumers buy brands, not just products. This idea of following your consumer and ensuring that the brand exists at point of sale where that customer is most likely to make a purchase. It sounds so simple tier requires so much strategy. I also found his comments about investing in vertical integration extremely interesting because when you think about the purpose behind raising a meaningful round of capital, it's usually to invest in high yield long term growth strategies, something like vertical integration. Second good brought on Nick as CEO in 2024. It was clear that an exit strategy was in motion. But just because they hired JPMorgan doesn't mean they're actually going to sell right now. Kosas was reportedly exploring the sale last year rank the same thing with Rank Best, so you never know. But the more that Rogue does what they did in Miami this week, the more ammo they have to back that valuation.