Starting a rave lollipop brand journeyfrom @thesunkenblimp

Transcript

In the process of starting a lollipop brand because I went to a boiler room here in Miami and I got there super late. I was really far away from the DJ set and I really wanted to get to the DJ best, so I had a pocket full of lollipops and no shame. So I started asking people, hey, if If I give you this lollipop, would you let me go in front of you? And it worked. I got all the way tier, and I realized, oh my god. People at raves really like lollipops. But most candy and lollipops are made and targeted for kids. So what if we make a lollipop company that is made for people that like raves? And then he raises the question, how do you even build a lollipop brand from the ground up? And this is my team. This is the Sunkenblim team. They look like a rock bad, and this is what we do for a living. We take a random idea, in this case, a match folder, and we transform it into a full on product and brand identity imagery, everything that it takes to really launch something into existence. And in the case of the LOTA Pops, we wanted to start with the shapes. What if every different flavor had a different geometry that felt differently in your mouth? So you can play with the sensorial thing. Raves are very sensorial. So we started working on the different shapes, prototyping, working on molds, what it would take to turn this, you know, real and actually produce it. Then we asked, what are you gonna name this thing? How do you name a lollipop company? And we wanted to focus on the relationship between the object and the mouth being something like kissing. So we thought of the worse, best, which is an archaic English word for a kiss. So once we bad the name, we started working on all of tier branding, the identity, the world that we want Buzz to live in, and there's so much that we have created since there's a whole universe that we're curating. So if you're interested in this type of stuff, just follow along for the journey. We have so much to share.