DTC videos that look like a person made them
Direct-to-consumer ads die when they look like a brand film. Open like a review. Show the product.
UGC shape
A face or a hand, then the product.
Hook library
When you need a moving open the shoot did not get.
Variants
Same product, different first second.
How it gets made
01
Write the review line.
02
Open on a hook or a hand.
03
Render the ad.
Questions
- Is the face a real customer?
- Only if you filmed them. Otherwise label the avatar.
More
Agency shorts without a new timeline per client
Agencies lose the margin in the edit. A hook plus a render is a draft the client can reject quickly.
Lead videos that ask after the hook
A lead magnet that opens with a form gets nothing. Open with the useful thing. Ask after.
App videos that show the screen working
App ads that open on a logo get skipped. The first frame is the screen already in the middle of the job.
The hook is free. The render is a credit.
$10 buys 20 credits. Credits do not expire. Downloading a hook MP4 does not spend one.