SaaS videos that show the click
A SaaS video that opens on a founder introduction is a skip. Open on the screen doing the job.
One feature
The click, the result, the caption.
Demo, not a manifesto
The mission can be a different video.
Short enough for a lifecycle email
A file someone finishes.
How it gets made
01
Record the click or link the app.
02
Cut the result to frame one.
03
Caption it.
Questions
- Do you integrate with the product?
- No. You make the video about it.
More
DTC videos that look like a person made them
Direct-to-consumer ads die when they look like a brand film. Open like a review. Show the product.
Agency shorts without a new timeline per client
Agencies lose the margin in the edit. A hook plus a render is a draft the client can reject quickly.
Lead videos that ask after the hook
A lead magnet that opens with a form gets nothing. Open with the useful thing. Ask after.
The hook is free. The render is a credit.
$10 buys 20 credits. Credits do not expire. Downloading a hook MP4 does not spend one.