The library
CPGtopic
CPG content on TikTok and Instagram spans brand storytelling, product launches, and marketing breakdowns, making it one of the more strategically rich categories for creators and brand teams alike. The best CPG video ideas reframe everyday products as cultural objects worth talking about.
Video topics/CPG
[01] Top videos
CPG videos
instagram23.5M3.3%27.3×Creator offers strangers free pickles.Grillo's Pickles · Quick Hit23.5M3.3%instagram6.4M0.1%234.2×People share absurd brand rumorsDavid · Speaker address6.4M0.1%tiktok4.3M0.1%4198.9×Team's triumphant office entrance skit.Rauch Bravo · Skit4.3M0.1%
instagram1.4M4.6%407.4×Explaining economics using blue dyeMax Rosenblum · Greenscreen Talking Head1.4M4.6%
instagram1.2M2.8%690.7×Founder's origin story and product processrodeo snacks · Vlog1.2M2.8%
instagram852.2K8.7%57.3×Founder tells brand origin storyDIRTY GUT DAN · Speaker address852.2K8.7%
instagram1.9M0.4%86.7×Celebrity needs baby supplies fastBobbie · Skit1.9M0.4%
tiktok480.2K1.3%2297.4×Beverage cans on production lineThe Outgoing Co. · Vlog480.2K1.3%
tiktok15.8M0.3%415×Trending audio shows product popularitydrinkpoppi · One Shot15.8M0.3%
tiktok848.8K0.1%1301.9×Brand origin story with founderMozi Wash · Vlog848.8K0.1%
tiktok2.2M9.3%2442.8×Expert gives in-store product tourKathryn Turner · Speaker address2.2M9.3%
instagram1.5M0.3%131.7×Store brand versus name brandLidl US · Show and Tell1.5M0.3%