The library
Product Launchtopic
Product launch content on TikTok and Instagram covers everything from hype teasers and reveal trailers to founder-led walkthroughs and product showcase reels. These videos are a blueprint for how brands and creators build anticipation and convert interest into action at launch.
Video topics/Product Launch
[01] Top videos
Product Launch videos
instagram30M0%1276.7×Live tech demo on stageGoogle · Talking Head Edit30M0%tiktok4.2M2.9%895.8×Founder's journey and product launchJade Beguelin · Vlog4.2M2.9%tiktok2.2M7%364.2×Showcasing a new lung health deviceJake Heyen · Talking Head Edit2.2M7%
tiktok2.2M9.9%1973×Brand expert showcases new productsKathryn Turner · Speaker address2.2M9.9%
instagram1.1M2.1%301.3×Comedic skit teasing dinnerware launchHashi Home | Handmade Ceramics · Skit1.1M2.1%
instagram5.1M5.4%297×Skit parodying influencer haul videosKourtney Kardashian Barker · Skit5.1M5.4%
instagram2.1M0.7%230.1×Satisfying product reveal excavationSephora · Vlog2.1M0.7%
instagram19.7M6.7%243.1×Energetic collage of a smiling womanrhode skin · Carousel19.7M6.7%
instagram30.7M0.7%620.2×Cinematic product unboxing for giveawayDJI OSMO · Cinematic Trailer30.7M0.7%
tiktok553K0%1455.3×Direct to camera product announcementThe Outgoing Co. · Prop Yap553K0%
instagram10.8M0.6%1118.3×Cinematic product reveal teaser videoDJI · Cinematic Trailer10.8M0.6%
instagram3.8M6.7%425.8×Colorful Hello Kitty skincare product launchstarface · Carousel3.8M6.7%