Viral Hooks

Trending short videos

Trending CPG short videoson TikTok

41 CPG videos on TikTok. Format, hook, and view count sit on each video. The videos stay on TikTok.

tiktok0:39965.6K1.2%Product origin story and benefitsPearl Pop · Vlog965.6K1.2%tiktok0:415.5M11%243.5×New baby product launch demoScrub Daddy · Speaker address5.5M11%243.5×tiktok2:182.2M9.3%2442.8×Expert gives in-store product tourKathryn Turner · Speaker address2.2M9.3%2442.8×tiktok0:07480.2K1.3%2297.4×Beverage cans on production lineThe Outgoing Co. · Vlog480.2K1.3%2297.4×tiktok0:104.3M0.3%1004.1×Satisfying soda fridge restock montagePOPPI · Vlog4.3M0.3%1004.1×tiktok0:164.3M0.1%4198.9×Team's triumphant office entrance skit.Rauch Bravo · Skit4.3M0.1%4198.9×tiktok0:182.2M2.1%685×Satisfying fridge restock product showcasedrinkpoppi · 10 Shot2.2M2.1%685×tiktok0:11518.4K0.1%1364.2×Social proof montage for launchThe Outgoing Co. · 10 Shot518.4K0.1%1364.2×tiktok0:22822.5K0.9%272.9×Creator announces limited-time product dealdrinkpoppi · Speaker address822.5K0.9%272.9×tiktok1:41714K12.1%10.2×Documenting our burrito business journeyBad Hambres · Vlog714K12.1%10.2×tiktok0:052.7M0.4%786.7×POV barista denies customer purchasedrinkpoppi · One Shot2.7M0.4%786.7×tiktok0:20683K7.4%147×Aesthetic summer product launch montageculture POP soda · 10 Shot683K7.4%147×tiktok0:0515.8M0.3%415×Trending audio shows product popularitydrinkpoppi · One Shot15.8M0.3%415×tiktok0:157.4M0.3%6.6×Aesthetic montage of soda candrinkpoppi · 10 Shot7.4M0.3%6.6×tiktok0:2218.9M0.5%17.1×Aesthetic soda drink preparation showcasedrinkpoppi · Vlog18.9M0.5%17.1×tiktok0:54848.8K0.1%1301.9×Brand origin story with founderMozi Wash · Vlog848.8K0.1%1301.9×tiktok1:20855.4K14.2%12.3×Innovative toothbrush solves oral hygiene problemsHuncho · Prop Yap855.4K14.2%12.3×tiktok0:33872.7K0.4%77.2×Creator rapidly lists product scentsMozi Wash · Speaker address872.7K0.4%77.2×tiktok0:26682.4K0.5%3.7×Problem-solution ad for fake productYahoo · Skit682.4K0.5%3.7×tiktok0:233.2M0.8%3.4×Aesthetic drink preparation showcase videodrinkpoppi · Vlog3.2M0.8%3.4×tiktok0:271.3M0.3%18.6×ASMR drink unboxing and preparationdrinkpoppi · Vlog1.3M0.3%18.6×tiktok0:28583.7K1.5%5.7×Founder announces brand giveaway dealdrinkpoppi · Speaker address583.7K1.5%5.7×tiktok0:42231.3K8.4%2.1×Brand polls viewers on new ideaculture POP soda · Vlog231.3K8.4%2.1×tiktok0:16771.1K0.5%8.5×Founder explains product with analogiesculture POP soda · Speaker address771.1K0.5%8.5×
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The study says how it is built. The library is the opening you can film.

Each video is tagged by format and hook, with its view count. Viral Hooks keeps the filmed openings.

Browse the hook library