@drinkculturepop
TikTok · Vlog
@drinkculturepop tell us, thoughts on influencer events for non-influencers? 👀
Trending short videosBrand polls viewers on new idea
The edit1 shot · 14 text
Shots Text0:42
Performance
- Views
- 231.3K
- Likes
- 19.3K
- Comments
- 98
- Engagement
- 8.4%
- Outlier
- 2.1×
- Length · 26 Sept 2025
- 0:42
Video #7475 · Vlog
Brand polls viewers on new ideafrom @drinkculturepop
[01]
Overview
The creators, identifying themselves as the Culture Pop social team, explain that their main goal is brand awareness. This leads them to question why brands focus on influencer events instead of events for real customers. They propose creating a 'Culture Pop Social Club' to host community-centric events and directly ask their audience for feedback on the idea, including which cities to visit and what types of events to host.
[02]
Simple outline
- 1Reveal relatable brand challenge
- 2Challenge an industry norm
- 3Propose community-focused solution
- 4Ask audience to co-create
[03]
Related videos
100K7.2×Explains strategy with brand examples@ashi.branding · Playbook
65.3K4.7×Breaking down culture brand strategy@ashi.branding · Case Study Breakdown
65.8K4.8×Explaining brand culture curation strategy@ashi.branding · Case Study Breakdown
292.5K24.8×Client social media strategy breakdown@staffroomtalks · Case Study Breakdown
67.7KExpert analyzes brand content strategy@orenmeetsworld · Case Study Breakdown
2M22.1×Marketing strategy case study breakdown@house.of.ag · Breakdown
301K44.2×Analyzing a successful brand party@mirandadoesbrands · Case Study Breakdown
806.3K35.8×Brand relevance case study promo@mirandadoesbrands · Case Study Breakdown
571.8K556.7×Founder crowdsources next product idea@contourcube · Q&A Response
321.2K111.1×Greenscreen marketing case study pitch@mirandadoesbrands · Case Study Breakdown
464.8K162.8×Marketing case study breakdown video@levysky.marketing · Case Study Breakdown
282.8K14.4×Greenscreen marketing case study breakdown@sailawaymedia · Case Study Breakdown[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 20%
breaking news, watch until the end 👀
Verbal hook · 5%
Yep. That's us.
Visual hook · 75%
Two women wearing large, brightly colored, and silly costumes designed to look like soda cans with cherry hats on top. The unusual and humorous costumes immediately grab attention.
[06]
Hook template
Steal this for your own video
Two appear in oversized, brightly colored with a playful .
- — Two fitness coaches appear in oversized, brightly colored dumbbell costumes with playful sweatband accessories.
- — Two accountants appear in oversized, brightly colored calculator costumes with playful receipt-paper hats.
- — Two gardeners appear in oversized, brightly colored flowerpot costumes with playful sunflower hats.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A self-aware, disarming visual and text overlay that establishes a relatable persona and promises a payoff for watching to the end.
Payoff
A direct and multi-layered call to action that doesn't just ask for engagement, but invites the audience into a collaborative partnership to build and shape the proposed idea, fostering a deep sense of community and ownership.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Community Co-Creation Pitch
To transform a standard marketing announcement into an interactive community-building exercise by framing a business problem, challenging the status quo solution, and inviting the audience to co-create a new, people-centric alternative.
- 1
The Disarming Introduction
Humanizes the brand by showing the team in a fun, non-corporate context, establishing a relatable 'we're just like you' tone.
- 2
The Behind-the-Curtain Pivot
Transitions from fun content to the underlying strategic goal or problem the team is trying to solve, creating a sense of transparency and shared purpose.
- 3
The Status Quo Challenge
Poses a critical question about a common industry practice, positioning the brand as a thoughtful innovator and siding with the consumer against an established system.
- 4
The 'For The People' Manifesto
Articulates a core brand value that prioritizes the average customer over industry elites, creating an immediate bond with the viewer.
- 5
The Community Proposition
Presents a new idea or initiative as a direct, tangible solution to the previously challenged norm.
- 6
The Value Clarification
Clearly explains the tangible benefits of the proposed initiative for the audience, emphasizing what's in it for them (e.g., 'on us').
Themes
Techniques
Trends
Post caption
tell us, thoughts on influencer events for non-influencers? 👀
Text overlays
title · throughout
breaking news, watch until the end 👀
contextual · beginning
Yep, that's us.
contextual · beginning
It's the culture pop social team here.
contextual · beginning
And while we spend some of our time filming TikToks,
contextual · beginning
we actually spend most of our time
contextual · beginning
trying to figure out how to get more people to know what culture pop soda is. Which,
informational · middle
during today's brainstorm, got us to thinking, why aren't brands having, quote, influencer events for people who aren't influencers?
informational · middle
We wanna spend our marketing budget on real people, real customers, just like us.
contextual · middle
So this is our informal, formal poll.
call-to-action · middle
Would you be interested if we started a culture pop social club?
informational · middle
went to different cities, and hosted cool, community centric events, on us?
call-to-action · end
Comment below if you'd be into this.
call-to-action · end
Tell us what cities we should go to first and what kind of events we should host.
contextual · end
Thank you!!!
Transcript
Yep. That's us. It's the Culture Pop Social tier here. And while we spend some of our time filming TikToks, we actually spend most of our time trying to figure out how to get more people to know what Culture Pop Soda is, which during today's brainstorm good us to thinking, why aren't brands having, quote, influencer events for people who aren't influencers? We wanna spend our marketing budget on real people, real customers best like us. So this is our informal formal poll. Would you be interested if we started a culture pop social club, went to different tier, and hosted cool community centric events on us? Comment below if you'd be into this. Tell us what cities we should go to first and what kind of events we should host. Thank you.