@beetlemoses
Instagram · Carousel
@beetlemoses ‘Tis the season @warbyparker
Trending short videosFunny holiday comics about glasses and eyes
The edit1 shot · 17 text
Shots Text
Performance
- Views
- 1.2M
- Likes
- 78.5K
- Comments
- 165
- Engagement
- 6.7%
- Outlier
- 33.4×
Video #11408 · Carousel
Funny holiday comics about glasses and eyesfrom @beetlemoses
[01]
Overview
A carousel of three holiday-themed comic strips created by @beetlemoses for Warby Parker. The comics use humor to highlight vision-related situations: an elf mixing up gifts because he forgot his reading glasses, a snowman knowing the exact temperature because he wears glasses, and a giant floating eyeball receiving a steakhouse gift card.
[02]
Simple outline
- 1Establish relatable mundane scenario
- 2Inject absurd comedic twist
- 3Deliver quick punchline
- 4Stamp with brand partnership
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
YOU GOOD? YEAH... JUST FORGOT MY READERS...
Visual hook · 65%
Colorful, hand-drawn comic strip style featuring distinct characters like elves, snowmen, and a giant eyeball.
[06]
Hook template
Steal this for your own video
A colorful, hand-drawn comic carousel where faces an absurd , with a surprising visual detail revealing the joke.
- — A colorful, hand-drawn comic carousel where a vampire faces an absurd skincare problem, with a giant SPF bottle revealing the joke.
- — A colorful, hand-drawn comic carousel where a robot faces an absurd cooking problem, with a burnt charging cable revealing the joke.
- — A colorful, hand-drawn comic carousel where a mermaid faces an absurd budgeting problem, with an underwater ATM revealing the joke.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An immediate drop into a relatable, mid-conversation scenario that piques curiosity without requiring heavy context.
Payoff
The final micro-story delivers the concluding punchline, leaving the audience on a high note while cementing the recurring brand association.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Branded Vignette Anthology
A collection of self-contained, micro-comic sketches that follow a repeating setup-punchline structure, unified by a consistent brand partnership watermark to drive engagement through rapid-fire humor.
- 1
The Anthology Setup
Establishes the format by delivering the first complete micro-story, training the audience to expect quick, self-contained payoffs on subsequent swipes.
- 2
The Thematic Continuation
Maintains swipe momentum by introducing new, distinct scenarios that follow the exact same comedic pacing and structure as the first.
- 3
The Brand Integration
Anchors each distinct story with a recurring partnership tag, building brand association through repetition rather than disruption.
Themes
Techniques
Trends
Post caption
‘Tis the season @warbyparker
Text overlays
contextual · photo_0
YOU GOOD?
contextual · photo_0
YEAH... JUST FORGOT MY READERS...
contextual · photo_0
COOL ..
contextual · photo_0
COOL .
branding · photo_0
@BEETLEMOSES X @warbyparker
contextual · photo_1
BRR!!
contextual · photo_1
I DON'T REMEMBER IT BEING SO COLD THIS TIME LAST YEAR!
contextual · photo_1
IT WAS 37°
contextual · photo_1
WAIT, REALLY?
contextual · photo_1
HOW'D YOU KN—
branding · photo_1
@BEETLEMOSES X @warbyparker
contextual · photo_2
WHO'D YOU GET FOR THE HOLIDAY GIFT SWAP?
contextual · photo_2
I GOT THE MYSTERIOUS FLOATING EYEBALL.
contextual · photo_2
YEESH.
contextual · photo_2
WOW, A STEAKHOUSE GIFT CARD!
contextual · photo_2
TO: 👁️
branding · photo_2
@BEETLEMOSES X @warbyparker