Viral Hooks
Trending short videosGlamorous beauty and eyewear collaboration photoshoot.
R

@rarebeauty

Instagram · Carousel

@rarebeauty A new way to wear your favorite Soft Pinch shades. Introducing five limited-edition @warbyparker frames inspired by your favorite Soft Pinch hues. We turned to singer @meganskiendiel to show us how she styles them. Sunglass & blush bundles just dropped at rarebeauty.com, and the full collection is out now at warbyparker.com.

View original on Instagram

Performance

Views
788.7K
Likes
52.6K
Comments
466
Engagement
6.7%
Outlier
179.7×

Video #49733 · Carousel

Glamorous beauty and eyewear collaboration photoshoot.from @rarebeauty

[01]

Overview

This is a carousel of five editorial-style photos announcing a product collaboration between Rare Beauty and Warby Parker. The images feature singer Megan Lee modeling limited-edition sunglasses and makeup, showcasing how the products can be styled together in a glamorous, cohesive aesthetic.

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseInspo LookbookLifestyle Carousel
Elements
Mood LightingColor GradingThematic StagingShallow Depth of Field

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 80%

A new way to wear your favorite Soft Pinch shades.

Visual hook · 20%

A striking color palette of pinks and reds, combined with the compositional element of a woman looking at her reflection in a round mirror, creates an intimate and aesthetically pleasing visual hook.

[06]

Hook template

Steal this for your own video

A new way to [use/wear/enjoy] your favorite [product or thing your audience already loves].

  • — A new way to wear your favorite oversized blazer.
  • — A new way to cook your favorite weeknight pasta.
  • — A new way to use your favorite budgeting app.

Themes

  • glamour
  • self-expression
  • vintage aesthetic
  • product synergy

Techniques

  • mood lighting
  • color grading
  • thematic staging
  • shallow depth of field

Trends

  • brand collaboration
  • influencer marketing

Post caption

A new way to wear your favorite Soft Pinch shades. Introducing five limited-edition @warbyparker frames inspired by your favorite Soft Pinch hues. We turned to singer @meganskiendiel to show us how she styles them. Sunglass & blush bundles just dropped at rarebeauty.com, and the full collection is out now at warbyparker.com.

Glamorous beauty and eyewear collaboration photoshoot. | Viral Hooks