@beetlemoses
Instagram · Carousel
@beetlemoses Sleep-with-one-eye-open season @warbyparker
Trending short videosHorror monsters in funny situations
The edit1 shot · 16 text
Shots Text
Performance
- Views
- 1.3M
- Likes
- 84.1K
- Comments
- 136
- Engagement
- 6.7%
Video #5834 · Carousel
Horror monsters in funny situationsfrom @beetlemoses
[01]
Overview
This is a carousel of three comic strips created by artist @beetlemoses in collaboration with eyewear brand @warbyparker. Each comic puts a classic horror character (Dracula, witches, Pinhead) into a humorous, modern scenario, subtly integrating the theme of eyewear and vision.
[02]
Simple outline
- 1Hook with extreme scenario
- 2Interrupt with mundane observation
- 3Deliver product-centric punchline
- 4Repeat across new vignettes
[03]
Related videos
1.2M33.4×Funny holiday comics about glasses and eyes@beetlemoses · Brand Showcase
301.6K2.5×Surreal pop culture art showcase.@lovegonetattoos_ · Artistic Homage
788.7K179.7×Glamorous beauty and eyewear collaboration photoshoot.@rarebeauty · Product Showcase
6.6M1.7×High fashion horror movie characters@wisdm
4.4M45.3×Tim Burton's creative process showcase@loewe · Behind The Scenes
148.3K11.2×Musicians' funny Halloween reed giveaway.@minnorch · Relatable Scenario
696.7K4.9×Surreal tattoo flash sheet designs@lovegonetattoos_ · Showcase Carousel
140.5K1.7×Pop art prints of cartoon tattoo machines.@lovegonetattoos_ · Product Showcase
131.6K45.8×Vintage maximalist Halloween party photos@crumbsofnyc · Event Showcase
180K1.5×Surreal pop culture cartoon mashups.@lovegonetattoos_ · Artistic Homage
663.9KMusician in dramatic face paint for fashion campaign.@heavn · Brand Showcase
880.1KRecreating childhood Halloween costume photos@heavn · Before/After Transformation[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
WHAT IS THIS?!
Verbal hook · 20%
Sleep-with-one-eye-open season @warbyparker
Visual hook · 55%
A classic Dracula character is shown with an exaggerated, angry expression, reacting to a modern romance novel titled 'My HOT VAMPIRE BF'. The vibrant colors and humorous juxtaposition of classic horror with contemporary pop culture immediately grab attention.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An immediate plunge into a dramatic, high-stakes, or absurd scenario that uses recognizable tropes to grab attention on the first slide.
Payoff
The final vignette delivers the most direct product tie-in or relatable pain point, accompanied by a subtle brand tag or watermark to anchor the humor to the sponsor.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Bait-and-Switch Vignette Anthology
Hooking the viewer with extreme, high-stakes genre tropes, then abruptly subverting expectations by pivoting to mundane, relatable dialogue that naturally highlights the product category. This pattern repeats across multiple short, swipeable scenarios.
- 1
The Genre Bait
Establish an exaggerated, high-tension setting or character dynamic to build immediate intrigue and visual interest.
- 2
The Mundane Pivot
Abruptly halt the established tension with a casual, everyday observation or question that completely ignores the high stakes.
- 3
The Product Punchline
Resolve the vignette by making the brand's product category the unexpected focal point, solution, or source of conflict in the scene.
- 4
The Anthology Reset
Use the swipe progression to cleanly transition into a completely new scenario, refreshing the viewer's attention while maintaining the comedic formula.
Themes
Techniques
Trends
Post caption
Sleep-with-one-eye-open season @warbyparker
Text overlays
Story Text · photo_0
WHAT IS THIS?!
Story Text · photo_0
My HOT VAMPIRE BF
Story Text · photo_0
WRETCHED!
Story Text · photo_0
I MUST DISPOSE OF THIS PROPERLY.
branding · photo_0
@BEETLEMOSES X @warbyparker
Story Text · photo_1
HA HA HA
Story Text · photo_1
WAIT --
Story Text · photo_1
ARE THOSE NEW GLASSES?
Story Text · photo_1
I JUST THINK THEY'RE FUN!
Story Text · photo_1
LOVE THEM, GIRL.
Story Text · photo_2
WE ARE DEMONS FROM THE PAIN DIMENSION!
Story Text · photo_2
HE'S GOT A SWORD IN HIS HEAD!
Story Text · photo_2
I'M COVERED IN PINS!
Story Text · photo_2
HE'S HAD AN EYELASH IN HIS EYE FOR 200 YEARS!
Story Text · photo_2
IF I COULD JUST GET SOME EYE DROPS...
branding · photo_2
@BEETLEMOSES X @warbyparker