Viral Hooks
Trending short videosMaking coffee with rosemary caramel
L

@littlejoycoffee

Instagram · Vlog

@littlejoycoffee Day 8: Salted Rosemary Caramel Latte Usually caramel is made as a sauce with cream and butter, but this is a dairy free caramel syrup. One of the perks of using a syrup over a sauce is that it mixes into lattes a little easier. So, even if you’re not feeling the rosemary, it’s good to know how to make a simple caramel syrup. Here’s how we make ours: 1 cup cane sugar 3/4 cup warm water 1/4 tsp sea salt 14g fresh rosemary Add sugar and just a 1/4 of your water to a sauce pan. Mix the sugar and water until you have a uniform slurry. Now place over medium high heat and bring to a boil. DON’T STIR. Once it’s reached a nice amber color (about 10 min) remove from heat and slowly stir in the rest of your warm water. If the syrup gels up, put it back on low heat and stir until syrupy. Add rosemary and salt. Simmer on low for 5 minutes. Remove from heat and allow rosemary to steep as your syrup cools.

View original on Instagram

The edit1 shot · 23 text
Shots Text0:49

Performance

Views
123.2K
Likes
5.1K
Comments
92
Engagement
4.3%
Outlier
1.3×
Length · 8 Nov 2025
0:49

Video #12127 · Vlog

Making coffee with rosemary caramelfrom @littlejoycoffee

[01]

Overview

The video shows a barista making a rosemary caramel latte and getting feedback from other baristas. The barista makes the rosemary caramel syrup, then makes the latte and asks for feedback. The other baristas give their opinions on the drink, and the video ends with a discussion about whether or not to put the drink on the menu.

[02]

Simple outline

  1. 1Introduce new item
  2. 2Taste test
  3. 3Verdict

[03]

Related videos

[04]

Classification

Format
Elements
B-Roll CutawayText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

30 drinks

Verbal hook · 50%

30 drinks in thirty days.

Visual hook · 15%

Close-up of a hand holding a sprig of rosemary over a pan of liquid.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the challenge of creating the best winter menu in a limited time.

Payoff

The final decision on whether the drink makes the menu.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Menu Item Evaluation

A new menu item is created and evaluated by multiple people to determine if it should be added to the menu.

  1. 1

    The Request

    Acknowledge viewer requests for a specific ingredient (rosemary).

  2. 2

    The Creation

    Show the process of creating the new menu item (rosemary caramel syrup).

  3. 3

    The Preparation

    Show the drink being prepared.

  4. 4

    The Initial Taste Test

    Show the creator tasting the drink and giving their initial reaction.

  5. 5

    The Group Evaluation

    Show multiple people tasting the drink and giving their opinions.

  6. 6

    The Final Verdict

    Determine whether the drink should be added to the menu based on the group's feedback.

Themes

  • Coffee
  • Food
  • Recipes

Techniques

  • Montage
  • Voiceover

Trends

  • Recipe videos
  • Coffee trends

Post caption

Day 8: Salted Rosemary Caramel Latte Usually caramel is made as a sauce with cream and butter, but this is a dairy free caramel syrup. One of the perks of using a syrup over a sauce is that it mixes into lattes a little easier. So, even if you’re not feeling the rosemary, it’s good to know how to make a simple caramel syrup. Here’s how we make ours: 1 cup cane sugar 3/4 cup warm water 1/4 tsp sea salt 14g fresh rosemary Add sugar and just a 1/4 of your water to a sauce pan. Mix the sugar and water until you have a uniform slurry. Now place over medium high heat and bring to a boil. DON’T STIR. Once it’s reached a nice amber color (about 10 min) remove from heat and slowly stir in the rest of your warm water. If the syrup gels up, put it back on low heat and stir until syrupy. Add rosemary and salt. Simmer on low for 5 minutes. Remove from heat and allow rosemary to steep as your syrup cools.

Text overlays

  • title · beginning

    30 drinks

  • title · beginning

    30 drinks in 30 days

  • title · beginning

    to make the best winter menu

  • informational · middle

    So a lot of you guys are commenting

  • informational · middle

    asking for rosemary drinks.

  • informational · middle

    quite a few of those,

  • informational · middle

    but today we made a rosemary

  • informational · middle

    caramel syrup

  • informational · middle

    Do you think we're overdoing

  • informational · middle

    the rosemary?

  • informational · middle

    recipe in caption

  • informational · middle

    That's, like, different

  • informational · middle

    than any rosemary drink we've had.

  • informational · middle

    Subtler and sweeter.

  • informational · middle

    I thought I was going to be a hater

  • informational · middle

    But it's pretty damn good.

  • informational · end

    Every time I have to buy

  • informational · end

    rosemary from the grocery store,

  • informational · end

    I have to grip the herbs

  • informational · end

    It might be time to put rosemary

  • informational · end

    to rest for the sake of my dignity.

  • informational · end

    It's good, but it's nothing special.

  • informational · end

    I do not think it should be on the menu.

Transcript

30 drinks in thirty days. We're on a speed run to make the best winter menu in the whole world. No a lot of you guys are commenting asking for rosemary rank. We've already done quite a few of those. Today good made a rosemary caramel syrup. Kate, do you think we're overdoing the rosemary? No. I feel like it's it's chill. Let's fucking try it. This is your editor speaking. We will arrive at the conclusion of this video in twenty four seconds. I'd like to wish you a good rest of your day, and thank you for watching Little Joy. That's, like, different than any rosemary drink we've had. Subtler and sweeter. I thought I was gonna be a hater because I'm experiencing rosemary burnout, but it's pretty damn good. I think we can be done with the rosemary. Better time I have to buy rosemary from the grocery tier, I have to grip the herbs and sniff them all. So it might be time to put rosemary to rest for the sake of my dignity. It's good, but it's nothing special. I do not think it should be on the menu. I think that should go on the menu.

Making coffee with rosemary caramel | Viral Hooks