@littlejoycoffee
Instagram · Speaker address
@littlejoycoffee 1 cup honey 1/3 cup water 1tsp salt 5ish sprigs of fresh rosemary For this salted honey rosemary syrup we’re doing a 3:1 honey simple syrup, simmered with salt and rosemary for about 5-10 min, just until the rosemary looses some of its bright green color. Then we’re going to remove from heat and let the rosemary steep in the syrup until cool.
Performance
Video #12132 · Speaker address
[01]
The barista introduces a series comparing DIY and store-bought versions of popular drinks, then demonstrates how to make a salted honey rosemary latte at home, including making the syrup. She adds the syrup and espresso to a glass, steams milk, and attempts latte art. She tastes the latte, gives her verdict, and compares the cost of making it at home versus buying it at her shop.
[02]
[03]
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2M15×Comparing buying versus making coffee@littlejoycoffee
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1.6M3.3×Process of making popular lattes@thenitrobar · Process
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123.2K1.3×Making coffee with rosemary caramel@littlejoycoffee[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
LATTE
Verbal hook · 40%
Welcome to Latte DIY or Buy, a series where we show you how to make our most popular drinks.
Visual hook · 15%
Bright yellow text overlay "LATTE" against a brick wall background with plants and a barista smiling.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce the series and the product being compared.
Payoff
Provide a final verdict on whether to DIY or buy the product.
[08]
The structural pattern this video runs on
Framework
DIY or Buy
A comparison of the cost and effort of making a product at home versus buying it pre-made.
The DIY Teaser
Briefly mention the DIY aspect to pique interest.
The Recipe Reveal
Show the ingredients and process for making the product at home.
The Home Creation
Demonstrate the steps involved in making the product at home.
The Taste Test
Evaluate the taste of the homemade product.
The Cost Breakdown
Compare the cost of making the product at home versus buying it.
1 cup honey 1/3 cup water 1tsp salt 5ish sprigs of fresh rosemary For this salted honey rosemary syrup we’re doing a 3:1 honey simple syrup, simmered with salt and rosemary for about 5-10 min, just until the rosemary looses some of its bright green color. Then we’re going to remove from heat and let the rosemary steep in the syrup until cool.
title · beginning
LATTE
title · beginning
DIY OR BUY
contextual · middle
cost at home
informational · middle
$0.65
informational · middle
$1.08
informational · middle
$1.73
informational · middle
$2.13
contextual · end
cost at littlejoy
informational · end
$6.50
contextual · end
cost at home
informational · end
$2.13
informational · end
easy
informational · end
salt
informational · end
honey
informational · end
rosemary
informational · end
recipe in caption
Welcome to Latte DIY or Buy, a series where we show you how to make our most popular drinks. Don't ask. Do you really wanna make this at home? We're making our first hot drink in this series. We're gonna add our salted honey rosemary syrup, which is salt, honey, and rosemary, and better, but that doesn't matter. We're gonna do 30 grams of this. Gonna add a shot of espresso. Can I say that? Espresso. Gonna crack open a fresh whole no. Yeah. And we're gonna steam it. Tier right back. Then you have to do a latte art. That looks like shit. Better how does it taste? Really fucking good. My verdict is in, and you should make this one at home, actually. It's really easy. It's just salt, honey, rosemary, water, all the other shits in the caption.