Viral Hooks
Trending short videosDIY coffee recipe with bourbon
L

@littlejoycoffee

Instagram · Speaker address

@littlejoycoffee DIY or Buy ep. 7: Salted Maple Bourbon. Shout out to @megansheley for developing this recipe and allowing us to share it with you! Bourbon Cream Top Recipe: 80g heavy cream 20g skim milk 20g maple syrup 1/4 tsp of bourbon extract (or 6g real bourbon) Combine all ingredients. With a milk frother, whisk until you have soft peaks but the mixture is still pourable. If you’d like the bourbon to be alcohol free, you can flash it off with a bit of flame like we did in this video. But honestly, it tastes a little better with the alcohol. Salted Maple Latte with Bourbon Cream Top Drink Build: In a 16oz glass, fill with ice, add ~200g milk, 20g maple syrup, 1/4tsp of salt, and a double shot of espresso. Stir well or shake. Add bourbon cream top, and finish with a pinch of smoked black salt.

View original on Instagram

The edit1 shot · 9 text
Shots Text1:04

Performance

Views
273.4K
Likes
17.7K
Comments
96
Engagement
6.5%
Outlier
2.5×
Length · 25 Sept 2025
1:04

Video #12134 · Speaker address

DIY coffee recipe with bourbonfrom @littlejoycoffee

[01]

Overview

The creator introduces a series called Latte DIY or Buy and demonstrates how to make a salted maple bourbon latte. She shows the ingredients and steps, including making the salted maple syrup and bourbon cold foam. She then tastes the drink and gives her verdict, recommending making it at home.

[02]

Simple outline

  1. 1Introduce recipe
  2. 2Show recipe steps
  3. 3Taste test
  4. 4Give verdict

[03]

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[04]

Classification

Format
Speaker address
Concepts
Tutorial / How To
Elements
Text Overlay
Account
BrandPersonal Brand
Topics
CoffeeRecipes

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

LATTE DIY OR BUY

Verbal hook · 30%

Welcome back to Latte DIY or Buy, a series where we show you how to make our most popular rank, the Yes.

Visual hook · 15%

Bright yellow text overlay on a brick wall background with a woman holding a cocktail shaker.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the series and the recipe to be made.

Payoff

Taste test the drink and give a verdict on whether it is better to make at home or buy.

[08]

Narrative framework

The structural pattern this video runs on

Framework

DIY or Buy Recipe Reveal

A popular recipe is revealed, with the presenter deciding whether it is better to make at home or buy.

  1. 1

    The Tease

    Question the viewer about whether they want to make the recipe at home.

  2. 2

    Syrup Prep

    Show the steps to make the salted maple syrup.

  3. 3

    Ingredient Reveal

    Show the ingredients needed to make the drink.

  4. 4

    The Build

    Show the steps to make the drink.

  5. 5

    The Spill

    Make a bet with the viewer about whether the drink will be spilled.

  6. 6

    Cold Foam

    Show the cold foam being added to the drink.

Themes

  • DIY
  • coffee
  • recipes

Techniques

  • demonstration
  • recipe breakdown

Trends

  • DIY recipes

Post caption

DIY or Buy ep. 7: Salted Maple Bourbon. Shout out to @megansheley for developing this recipe and allowing us to share it with you! Bourbon Cream Top Recipe: 80g heavy cream 20g skim milk 20g maple syrup 1/4 tsp of bourbon extract (or 6g real bourbon) Combine all ingredients. With a milk frother, whisk until you have soft peaks but the mixture is still pourable. If you’d like the bourbon to be alcohol free, you can flash it off with a bit of flame like we did in this video. But honestly, it tastes a little better with the alcohol. Salted Maple Latte with Bourbon Cream Top Drink Build: In a 16oz glass, fill with ice, add ~200g milk, 20g maple syrup, 1/4tsp of salt, and a double shot of espresso. Stir well or shake. Add bourbon cream top, and finish with a pinch of smoked black salt.

Text overlays

  • title · beginning

    LATTE

  • title · beginning

    DIY

  • title · beginning

    OR BUY

  • title · middle

    DO YOU Really want to make this at Home

  • informational · middle

    cost at home $0.39

  • informational · middle

    cost at home $0.87

  • informational · middle

    cost at home $1.93

  • informational · middle

    cost at home $4.27

  • title · end

    MAKE IT AT HOME

Transcript

Welcome back to Latte DIY or Buy, a series where we show you how to make our most popular rank, the Yes. Do you really wanna make this at home? Today, we're doing our second most popular rank, and my personal favorite, the salted maple bourbon latte. Latte. And yes, it does have a little bit of whiskey in it. Just a little bit. What are you, a cop? Like, chill. First, we're gonna add our salted maple syrup, which is literally just salt and maple. This one's really easy to make. Gonna do 30 grams of this. Next, we're gonna crack open the fresh whole milk. That one took a while. 200 grams of this. We're gonna add a shot of espresso. Just one double shot for this one. Okay. Ice. We're gonna shake this one up. If I don't spill, you have to like, comment, and subscribe. Dang it. Best, we're gonna add our maple bourbon cold foam, which is maple, bourbon, and then heavy cream and milk. Let's try this. That'll wake you up for sure. My verdict is in, and you should make this one at home. It's actually really easy, recipe in the caption, by the way. I'm gonna go fuck this up now. Be right back.