Viral Hooks
Trending short videosDIY latte recipe and demo
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@littlejoycoffee

Instagram · Speaker address

@littlejoycoffee Episode 3 of asking: Are You Sure You Want to Make This at Home? Big Easy Chicory Syrup Recipe 35g roasted chicory root (we use a brand called Frontier from our local health food store) 200ml water 200g sugar (we use raw cane sugar, but any type should work) 1 Tablespoon vanilla paste (optional) Combine sugar, water, and chicory in a pot over medium-high heat. Stir until sugar is dissolved. Bring to a simmer. Reduce heat and simmer gently for 15 minutes or until syrup you get a clean swipe on the back of a spoon. Remove from heat and add vanilla. Cool, strain, and store in the your fridge. Drink build: In a 16oz glass add ice, ~6oz coldbrew concentrate, 30g syrup, 2 dashes black walnut bitters, ~4oz milk, 1oz heavy cream, top with a few twists of smoked black salt

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The edit1 shot · 14 text
Shots Text1:21

Performance

Views
181.6K
Likes
9.3K
Comments
70
Engagement
5.1%
Outlier
1.3×
Length · 14 Jul 2025
1:21

Video #12145 · Speaker address

DIY latte recipe and demofrom @littlejoycoffee

[01]

Overview

The barista introduces a series called "Latte DIY or Buy" and shows how to make a Big Easy latte at home. She uses cold brew concentrate, chicory syrup, black walnut bitters, whole milk, heavy cream, and salt. She makes the drink, tastes it, and decides that it is worth making at home.

[02]

Simple outline

  1. 1Introduce drink
  2. 2Show ingredients
  3. 3Build the drink
  4. 4Taste test
  5. 5Give verdict

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
Text OverlayB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

LATTE DIY OR BUY

Verbal hook · 40%

Welcome to Better DIY or Buy, a series where we show you how to make our most popular drinks and ask, do you really wanna make this at home?

Visual hook · 5%

The presenter stands in front of a colorful background with plants and flowers, holding a bag of ice and a glass.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the drink and the DIY or Buy concept.

Payoff

The presenter gives their final verdict and encourages viewers to try it at home.

[08]

Narrative framework

The structural pattern this video runs on

Framework

DIY Verdict

A popular drink is made at home, and the presenter decides if it's worth the effort.

  1. 1

    The Setup

    Introduce the drink and the DIY or Buy concept.

  2. 2

    Ingredient Reveal

    Show all the ingredients needed to make the drink.

  3. 3

    The Build

    Step-by-step instructions on how to make the drink.

  4. 4

    Taste Test

    The presenter tries the drink.

  5. 5

    The Verdict

    The presenter gives their verdict on whether it's worth making at home.

Themes

  • DIY
  • coffee
  • recipes

Techniques

  • demonstration
  • text overlays

Trends

  • DIY recipes
  • coffee recipes

Post caption

Episode 3 of asking: Are You Sure You Want to Make This at Home? Big Easy Chicory Syrup Recipe 35g roasted chicory root (we use a brand called Frontier from our local health food store) 200ml water 200g sugar (we use raw cane sugar, but any type should work) 1 Tablespoon vanilla paste (optional) Combine sugar, water, and chicory in a pot over medium-high heat. Stir until sugar is dissolved. Bring to a simmer. Reduce heat and simmer gently for 15 minutes or until syrup you get a clean swipe on the back of a spoon. Remove from heat and add vanilla. Cool, strain, and store in the your fridge. Drink build: In a 16oz glass add ice, ~6oz coldbrew concentrate, 30g syrup, 2 dashes black walnut bitters, ~4oz milk, 1oz heavy cream, top with a few twists of smoked black salt

Text overlays

  • title · beginning

    LATTE DIY OR BUY

  • informational · beginning

    a series where we show you

  • informational · beginning

    how to make our most popular drinks

  • informational · beginning

    then ask:

  • informational · beginning

    do you really want to make this

  • informational · beginning

    at home?

  • contextual · middle

    cost at home $1.88

  • contextual · middle

    cost at home $2.28

  • contextual · middle

    cost at home $2.42

  • contextual · middle

    cost at home $2.59

  • contextual · middle

    cost at home $3.03

  • contextual · middle

    cost at home $0.06 $3.03

  • contextual · middle

    cost at home $3.09

  • informational · end

    f***ing delicious

Transcript

Welcome to Better DIY or Buy, a series where we show you how to make our most popular drinks and ask, do you really wanna make this at home? Tier making a Big Easy. I feel like I've done this like 10 times on camera, but it's just that good. First, we're gonna use our cold brew concentrate made in house. This is with our superconductor blend, also roasted down the street by us, no to flex. I'm gonna do six ounces of this. I know how to measure with my eyes, but do not do this at home. Next, I'm gonna add some of our chicory syrup, which is made out of chicory root, sugar, and water. 30 grams of this, black walnut better, couple shakes of this in there, there, and then we're gonna stir it up. Where the hell? I'm gonna crack open a fresh whole milk almost all the way to the top here, leaving some room for heavy cream. We're gonna top it with some of this. We got this at Aldi. I don't play about Aldi. And then we're gonna top it with some salt. Whenever people ask me what this tastes like, I say smokey and salty. Okay. The counter wants some too. Fucking delicious. My verdict is in, you do wanna make this at home. This one's a really easy syrup to make. You don't need an espresso machine, so you're saving like probably, like, $30, and it's really good. So, so you've got my permission. Go ahead and save yourself $7.50 and make this at home. I'll just be here all by myself. It's fine.

DIY latte recipe and demo | Viral Hooks