Viral Hooks
Trending short videosTrying new fall coffee drinks
L

@littlejoycoffee

Instagram · Vlog

@littlejoycoffee Day 3 of trying new drinks until we find one good enough for the fall menu: Salted Maple Bourbon Cream Top Bourbon Cream Top: Whisk together 80g heavy cream, 20g skim milk, 20g maple syrup, and a 1/4tsp of bourbon extract (or 7g real bourbon). Whisk until you have soft peaks but the mixture is still pourable. Makes about 2 servings. Salted Maple Latte with Bourbon Cream Top Drink Build: In a 16oz glass, fill with ice, add ~200g milk, 20g maple syrup, a few pinches of salt, and a double shot of espresso. Stir well. Add bourbon cream top, and finish with a pinch of smoked black salt

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The edit1 shot · 61 text
Shots Text1:14

Performance

Views
258.7K
Likes
13.5K
Comments
120
Engagement
5.3%
Outlier
2×
Length · 12 Aug 2025
1:14

Video #12142 · Vlog

Trying new fall coffee drinksfrom @littlejoycoffee

[01]

Overview

The creator tries new drinks for a fall menu, with a guest appearance from someone who cooked gator nuggets for Gordon Ramsay. They make a salted maple latte with a bourbon cream top, taste it, and give their opinions.

[02]

Simple outline

  1. 1Introduce recipe
  2. 2Recipe creation
  3. 3Multiple taste tests
  4. 4Final verdict

[03]

Related videos

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[04]

Classification

Format
Vlog
Elements
Text OverlayB-Roll Cutaway
Account
Local BusinessPersonal Brand
Topics
CoffeeFoodRecipes

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Today is day three

Verbal hook · 50%

Today is day three of trying new drinks until we find one good enough for the fall menu.

Visual hook · 5%

Woman holding a bottle of bourbon in a coffee shop setting.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the goal of finding a new fall menu drink.

Payoff

The recipe creator gives their final thoughts and asks for feedback.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Recipe Reveal and Review

A new drink recipe is introduced and tested by multiple people, culminating in a final verdict.

  1. 1

    The Introduction

    Introduce the day's goal and the guest recipe creator.

  2. 2

    Recipe Reveal

    The guest recipe creator reveals the drink they will be making.

  3. 3

    Recipe Creation

    Show the process of creating the drink.

  4. 4

    Initial Taste Test

    The main host tries the drink and gives initial thoughts.

  5. 5

    Multiple Taste Tests

    Multiple people try the drink and give their opinions.

  6. 6

    Association Trigger

    One of the tasters makes an association with a similar product.

  7. 7

    Final Verdict

    The recipe creator gives their final thoughts and asks for feedback.

Themes

  • fall
  • coffee
  • bourbon

Techniques

  • recipe
  • taste test

Trends

  • fall drinks

Post caption

Day 3 of trying new drinks until we find one good enough for the fall menu: Salted Maple Bourbon Cream Top Bourbon Cream Top: Whisk together 80g heavy cream, 20g skim milk, 20g maple syrup, and a 1/4tsp of bourbon extract (or 7g real bourbon). Whisk until you have soft peaks but the mixture is still pourable. Makes about 2 servings. Salted Maple Latte with Bourbon Cream Top Drink Build: In a 16oz glass, fill with ice, add ~200g milk, 20g maple syrup, a few pinches of salt, and a double shot of espresso. Stir well. Add bourbon cream top, and finish with a pinch of smoked black salt

Text overlays

  • title · beginning

    Today is day

  • title · beginning

    three

  • informational · middle

    one

  • informational · middle

    Fall

  • informational · middle

    Cody couldn't be here today

  • informational · middle

    because he's a little bit too busy

  • informational · middle

    stressing about the menu.

  • informational · middle

    Love that.

  • informational · middle

    Do you?

  • informational · middle

    Yeah, it's almost like a sort of stringy chicken.

  • informational · middle

    Megan,

  • informational · middle

    What do you got for us today?

  • informational · middle

    MEGAN'S

  • informational · middle

    RECIPE

  • informational · middle

    BOOK

  • informational · middle

    VOL.

  • informational · middle

    647

  • informational · middle

    We're going to

  • informational · middle

    Salted

  • informational · middle

    Latte

  • informational · middle

    A

  • informational · middle

    Top

  • informational · middle

    That sounds really good,

  • informational · middle

    Let's give it a try.

  • informational · middle

    I want to take a shot first?

  • informational · middle

    Yeah

  • informational · middle

    seven in the morning

  • informational · middle

    Can't wait to try some bourbon

  • informational · middle

    little salt crunch

  • informational · middle

    It tastes like bourbon

  • informational · middle

    but not in a gross way

  • informational · middle

    in like a salty sweet kind of way

  • informational · middle

    smells like bourbon

  • informational · middle

    the pastry guy's here

  • informational · middle

    That's really fucking good

  • informational · middle

    Wait, that reminds me of

  • informational · middle

    there's this donut place in Portland

  • informational · middle

    called Blue Star Donuts

  • informational · middle

    and they have a creme brulee

  • informational · middle

    bourbon donut

  • informational · middle

    and it tastes like that

  • informational · middle

    Yes

  • informational · middle

    #2: Carrot Cake

  • informational · middle

    Latte

  • informational · middle

    #3: Salted Maple

  • informational · middle

    Bourbon

  • informational · middle

    Maybe?

  • informational · middle

    No

  • informational · middle

    #1: Brown Butter

  • informational · middle

    Blueberry Miso

  • informational · middle

    Yeah, Fire!

  • informational · middle

    That better be on the menu

  • informational · middle

    Okay, this is my recipe

  • informational · middle

    so I already know it's good

  • informational · middle

    That's really good

  • informational · middle

    I like the addition

  • informational · middle

    of the black salt

  • informational · middle

    I can't have too much ice cream bread

  • call-to-action · end

    let us know

  • call-to-action · end

    what fall drinks

  • call-to-action · end

    we should try next

Transcript

Today is day three of trying new drinks until we find one good enough for the fall menu. Cody couldn't be here today because he's a little bit too busy stressing about the menu, so I brought in someone way cooler than him. You may recognize her from the one time she cooked gator nuggets for Gordon Ramsay. Megan, what what do you got for us today? We're gonna do a salted maple latte with a bourbon cream top. That sounds really good. Let's give it a try. You wanna take a shot first? Yeah. Alright. It's seven in the morning. Can't wait to try some bourbon. Alright. Oh. A little salt crunch. It tastes like bourbony, but not in a gross way, in like a salty sweet kind of way. It smells like bourbon. The pastry better here. That's really fucking good. Wait. That reminds me of there's this donut place in one called Blue Star Donuts, and they have a creme brulee bourbon donut, and it tastes like that. Yeah. Fire. That better be on the menu. Okay. This is my recipe, so I already know it's good. That's really good. I like the addition of the black salt. I can't have too much ice cream bread.

Trying new fall coffee drinks | Viral Hooks