Viral Hooks
Trending short videosTrying new drinks for summer menu
L

@littlejoycoffee

Instagram · Vlog

@littlejoycoffee Day 4 of trying new drinks until we find one good enough for the summer menu: Coconut Water Matcha Cloud Cloud recipe: we still need to perfect this but here’s the best we’ve got so far: 80g heavy cream, 20g skim milk, 20g vanilla syrup, 1 tsp pandan extract, 3g matcha powder, pinch of salt. Combine all ingredients and whisk until foamy but still pourable. Pour over a tall glass of your favorite coconut water, garnish with a dusting of matcha powder.

View original on Instagram

The edit1 shot · 38 text
Shots Text1:03

Performance

Views
120.5K
Likes
5.1K
Comments
55
Engagement
4.3%
Length · 4 Jun 2025
1:03

Video #12149 · Vlog

Trying new drinks for summer menufrom @littlejoycoffee

[01]

Overview

The video shows the creator and his team trying new drinks for their coffee shop's summer menu. They prepare a coconut water pandan matcha cloud, taste it, and give their opinions. The creator shares a story about a former employee who loved coconut water and matcha. The team discusses the drink's flavor profile and whether it will make it onto the summer menu.

[02]

Simple outline

  1. 1Suggest drink idea
  2. 2Create the drink
  3. 3Taste test
  4. 4Final verdict

[03]

Related videos

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[04]

Classification

Format
Vlog
Concepts
Brand Showcase
Elements
Text OverlayB-Roll Cutaway
Account
Local BusinessPersonal Brand
Topics
BeveragesCoffeeFood

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

TODAY IS DAY FOUR

Verbal hook · 70%

Today is day four of trying new drinks till we find one good enough for the summer menu.

Visual hook · 15%

Close-up shot of a hand pouring coconut water into a glass filled with ice.

[06]

Hook template

Steal this for your own video

Today is day [number] of trying [product or idea] until we find one good enough for [specific goal].

  • — Today is day four of trying iced teas until we find one good enough for our summer menu.
  • — Today is day seven of trying workout routines until we find one good enough for busy parents.
  • — Today is day three of trying logo concepts until we find one good enough for our new brand.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State the goal of finding a new drink for the summer menu.

Payoff

State whether the drink is good enough for the summer menu.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Creation and Review

A new drink is created and then reviewed by multiple people to determine if it is good enough for the summer menu.

  1. 1

    Suggestion Box

    Acknowledge audience suggestions for drink ideas.

  2. 2

    Employee Anecdote

    Share a relevant story about a past employee's drink habits.

  3. 3

    Drink Assembly

    Visually demonstrate the creation of the new drink.

  4. 4

    First Impression

    One person tries the drink and gives their initial reaction.

  5. 5

    Multiple Testers

    Multiple people try the drink and give their opinions.

  6. 6

    Final Thoughts

    The testers give their final thoughts on the drink.

Themes

  • Summer menu
  • Drink creation
  • Taste testing

Techniques

  • Text overlay
  • Montage editing

Trends

  • Trying new drinks
  • Coconut water drinks

Post caption

Day 4 of trying new drinks until we find one good enough for the summer menu: Coconut Water Matcha Cloud Cloud recipe: we still need to perfect this but here’s the best we’ve got so far: 80g heavy cream, 20g skim milk, 20g vanilla syrup, 1 tsp pandan extract, 3g matcha powder, pinch of salt. Combine all ingredients and whisk until foamy but still pourable. Pour over a tall glass of your favorite coconut water, garnish with a dusting of matcha powder.

Text overlays

  • title · beginning

    TODAY IS DAY FOUR

  • title · beginning

    OF TRYING NEW DRINKS

  • title · beginning

    till I find one good enough

  • title · beginning

    for the SUMMER MENU

  • informational · middle

    a lot of you

  • informational · middle

    have been recommending

  • informational · middle

    coconut drinks

  • informational · middle

    we once had an employee

  • informational · middle

    who had drink literally

  • informational · middle

    two liters of coconut water

  • informational · middle

    a day

  • informational · middle

    sometimes he'd dump matcha

  • informational · middle

    straight into the carton

  • informational · middle

    and just shake it up

  • informational · middle

    anyways...

  • informational · middle

    really awesome story.

  • informational · middle

    but can we just try the drink?

  • informational · middle

    yeah, let's give it a try

  • informational · middle

    anyways...

  • informational · middle

    not my favorite

  • informational · middle

    this is my favorite so far

  • informational · middle

    apparently I'm the world's

  • informational · middle

    biggest matcha hater

  • informational · middle

    so maybe that's why

  • informational · middle

    very matcha

  • informational · middle

    it's coconutty

  • informational · middle

    vanilla-y

  • informational · middle

    tropical

  • informational · middle

    yeah, just matcha

  • informational · middle

    dude, this is

  • informational · middle

    this one's my favorite ever

  • informational · middle

    we drank it wrong cause

  • informational · middle

    we're baddies

  • informational · middle

    lip rings in the way

  • informational · middle

    still not my absolute favorite tho

  • informational · middle

    so sorry, Cody

  • informational · end

    THANKS

  • informational · end

    BYE

Transcript

Today is day four of trying new drinks till we find one good enough for the summer menu. A lot of you have been recommending coconut rank, which reminds me, we once had an employee who would drink literally two liters of coconut water a day. Sometimes he'd dump matcha straight into the carton and just shake it up. Miss you, Eric. Anyways, today we're doing a coconut water pan pan matcha cloud. Really awesome story, but can we just try the drink? Yeah. Let's give it a try. Not my favorite, but This is my favorite so far. Apparently, I'm the world's biggest matcha better, maybe that's why. Very matcha. It's coconutty, vanilla y, tropical. Yeah. Just matcha. Dude, this is this one's my favorite ever. We drank it wrong because it's we're baddies and we have lip rings in the way. Still not my absolute favorite though. So sorry, Cody. Hi.