Viral Hooks
Trending short videosTrying new drink for summer menu
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@littlejoycoffee

Instagram · One Shot

@littlejoycoffee Day 6: Sparkling Lemonade Watermelon Matcha Watermelon Juice Recipe: Using 1 medium seedless watermelon, scoop out and blend the fruit, add juice of 4 limes, and a few good pinches of salt. Strain using a fine mesh strainer. This will take a while, but it’s best not to disturb the pulp as it helps give your juice more clarity. Store in air tight container in refrigerator for only 3 days. Sparkling Lemonade Recipe: Combine 100g fresh squeezed lemon juice with 100g sugar, stir like crazy until sugar is dissolved. 1 part lemonade concentrate to 3 parts sparkling water makes a good sparkling lemonade. Of course, adjust to taste. The Drink Build Add 1 part watermelon juice and 3 parts sparkling lemonade over ice in a tall glass. Whisk 3.5g matcha in 45g hot water. Gently pour on top of your watermelon lemonade. Garnish with a lime wedge. Stir well before sipping!

View original on Instagram

The edit1 shot · 31 text
Shots Text0:51

Performance

Views
195.6K
Likes
8.8K
Comments
86
Engagement
4.5%
Outlier
1.4×
Length · 12 Jun 2025
0:51

Video #12147 · One Shot

Trying new drink for summer menufrom @littlejoycoffee

[01]

Overview

The creator introduces the concept of trying new drinks for the summer menu. She makes a sparkling lemonade watermelon matcha drink based on a recommendation. She shows the process of making the drink, and then she and her coworkers taste test it.

[02]

Simple outline

  1. 1Introduce drink creation
  2. 2Show drink creation
  3. 3Taste test and review

[03]

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[04]

Classification

Format
One Shot
Concepts
Product Demo
Elements
Text Overlay
Account
Local Business
Topics
FoodBeveragesLocal Business

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

TODAY IS

Verbal hook · 70%

Today's day six of trying new drinks until we find one good enough for the summer menu.

Visual hook · 15%

The creator is holding two watermelons in front of her.

[06]

Hook template

Steal this for your own video

Today is day [number] of trying [product ideas] until we find one good enough for [seasonal launch or goal].

  • — Today is day 6 of trying new drinks until we find one good enough for the summer menu.
  • — Today is day 4 of trying workout routines until we find one good enough for busy parents.
  • — Today is day 9 of trying cookie recipes until we find one good enough for the holiday box.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the day's challenge of creating a new drink for the summer menu.

Payoff

The drink is deemed good and a suggestion is made to improve it.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Creation and Review

A new drink is created and then reviewed by multiple people to determine if it is good enough for the summer menu.

  1. 1

    The Challenge

    Introduce the goal of finding a new drink for the summer menu.

  2. 2

    Drink Introduction

    Introduce the drink that will be created.

  3. 3

    Drink Creation

    Show the process of creating the drink.

  4. 4

    Recommendation Source

    Give credit to the person who recommended the drink.

  5. 5

    Taste Test Introduction

    Introduce the taste test.

  6. 6

    Taste Test

    Show the taste test and the reactions of the tasters.

  7. 7

    Final Verdict

    Give the final verdict on the drink.

Themes

  • summer
  • new recipes
  • local business

Techniques

  • text overlay
  • product demonstration

Trends

  • recipe videos
  • taste tests

Post caption

Day 6: Sparkling Lemonade Watermelon Matcha Watermelon Juice Recipe: Using 1 medium seedless watermelon, scoop out and blend the fruit, add juice of 4 limes, and a few good pinches of salt. Strain using a fine mesh strainer. This will take a while, but it’s best not to disturb the pulp as it helps give your juice more clarity. Store in air tight container in refrigerator for only 3 days. Sparkling Lemonade Recipe: Combine 100g fresh squeezed lemon juice with 100g sugar, stir like crazy until sugar is dissolved. 1 part lemonade concentrate to 3 parts sparkling water makes a good sparkling lemonade. Of course, adjust to taste. The Drink Build Add 1 part watermelon juice and 3 parts sparkling lemonade over ice in a tall glass. Whisk 3.5g matcha in 45g hot water. Gently pour on top of your watermelon lemonade. Garnish with a lime wedge. Stir well before sipping!

Text overlays

  • title · beginning

    TODAY IS

  • title · beginning

    OF TRYING NEW

  • title · beginning

    UNTIL WE

  • title · beginning

    FIND ONE

  • title · middle

    for the

  • title · middle

    SUMMER

  • title · middle

    MENU

  • informational · middle

    we are making a sparkling lemonade,

  • informational · middle

    watermelon matcha

  • informational · middle

    try saying that ten times fast

  • informational · middle

    this is a recommendation from Chau

  • informational · middle

    this is a recommendation from Chau

  • informational · middle

    who owns Tin Tea in Northfield

  • informational · middle

    you should check it out

  • informational · middle

    watermelon is my favorite fruit

  • informational · middle

    so this is a really big day

  • informational · middle

    really glad it doesn't look ugly

  • informational · middle

    this time

  • informational · middle

    that's really good

  • informational · middle

    Buss

  • informational · middle

    10 out of 10

  • informational · middle

    no notes

  • informational · middle

    wait this is a really good guys

  • informational · middle

    I didn't think watermelon

  • informational · middle

    would come out

  • informational · middle

    like the flavor because it's

  • informational · middle

    water melon

  • informational · middle

    but

  • informational · middle

    the only thing that would make this better

  • informational · middle

    is probably popping pearls

  • informational · middle

    So Chau hit us up

Transcript

Today's day six of trying new drinks until we find one good enough for the summer menu. We are making a sparkling lemonade watermelon matcha. Try saying that 10 times fast. This is a recommendation from Chow who owns TNT in Northfield. If you haven't been there, you should check it out. Your taro is fire. Watermelon is my favorite fruit, so this is a really big day for me. I'm like, what it doesn't look ugly this time. That's really good. Best. 10 out of 10. No notes. Wait. This is really good, guys. I didn't think watermelon would come out like the flavor because it's watermelon, but the only thing that would make this better is probably popping pearls. So chow, hit us up.