Viral Hooks
Trending short videosDIY Earl Grey cold foam recipe
L

@littlejoycoffee

Instagram · Speaker address

@littlejoycoffee Syrup recipe below This one’s super easy, guys. Make it in about the time it takes to steep some tea, because that about all there is to it. First you’re going to make a concentrated Earl Grey tea using 20g tea to 220ml boiling water. Steep this for 5 min. Don’t go any longer or you risk bitterness. Now that your tea is brewed, and while it’s still hot, you’re going to strain out the tea leaves, and add in 200g of sugar. Stir until dissolved. This should keep for at least 2 weeks in the fridge! It’s great in milk based coffee drinks and matchas <3

View original on Instagram

The edit1 shot · 19 text
Shots Text1:22

Performance

Views
108.3K
Likes
5K
Comments
68
Engagement
4.7%
Length · 17 Apr 2025
1:22

Video #12151 · Speaker address

DIY Earl Grey cold foam recipefrom @littlejoycoffee

[01]

Overview

The presenter walks up to the camera and tells the viewer that they can save money by making their Earl Grey cold foam at home. She then takes the viewer inside the coffee shop and shows them how to make the drink, including the ingredients and the process. She then has another person try the drink.

[02]

Simple outline

  1. 1State expense problem
  2. 2Offer DIY solution
  3. 3Show DIY process
  4. 4Taste test approval

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
Text OverlayB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

hey did you know if you stop buying

Verbal hook · 5%

Hey.

Visual hook · 30%

The presenter walks into frame holding a drink, wearing a leopard print skirt and sunglasses.

[06]

Hook template

Steal this for your own video

Hey, did you know if you stop buying [expensive convenience item], you can make [DIY alternative] at home?

  • — Hey, did you know if you stop buying bottled cold brew, you can make café-style cold brew at home?
  • — Hey, did you know if you stop buying pre-cut fruit cups, you can make snack boxes at home?
  • — Hey, did you know if you stop buying store-bought candles, you can make luxury candles at home?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Questioning the audience's spending habits to create immediate relevance.

Payoff

Reiterates the product's identity and implies satisfaction with the DIY approach.

[08]

Narrative framework

The structural pattern this video runs on

Framework

DIY Savings Pitch

Presents a cost-saving alternative to a popular product, framed as a path to financial gain.

  1. 1

    The Financial Wake-Up Call

    Highlights the cost of a specific product and implies a better financial decision.

  2. 2

    The DIY Promise

    Suggests a DIY alternative as a means to save money and achieve a larger financial goal.

  3. 3

    The Equipment Disclaimer

    Acknowledges the need for equipment, but offers a cheaper alternative.

  4. 4

    The Recipe Reveal

    Demonstrates the process of making the product, step-by-step.

  5. 5

    The Taste Test Validation

    Provides a positive review of the homemade product, confirming its quality.

  6. 6

    The Peer Review

    Obtains a second opinion to further validate the product's quality and appeal.

Themes

  • DIY
  • saving money
  • coffee recipe

Techniques

  • recipe tutorial
  • demonstration

Trends

  • DIY recipes
  • cold foam

Post caption

Syrup recipe below This one’s super easy, guys. Make it in about the time it takes to steep some tea, because that about all there is to it. First you’re going to make a concentrated Earl Grey tea using 20g tea to 220ml boiling water. Steep this for 5 min. Don’t go any longer or you risk bitterness. Now that your tea is brewed, and while it’s still hot, you’re going to strain out the tea leaves, and add in 200g of sugar. Stir until dissolved. This should keep for at least 2 weeks in the fridge! It’s great in milk based coffee drinks and matchas <3

Text overlays

  • title · beginning

    hey did you know

  • title · beginning

    if you stop buying

  • title · beginning

    earl grey

  • title · beginning

    coldfoams at little

  • title · beginning

    joy and start

  • title · beginning

    house

  • title · beginning

    how we make it.

  • title · middle

    First thing

  • title · middle

    you're going to need

  • title · middle

    is this $2,000 blender.

  • title · middle

    earl grey syrup fresh.

  • title · middle

    18g.

  • title · middle

    really

  • title · middle

    thick

  • title · middle

    cold

  • title · middle

    foam

  • title · middle

    earl grey teal leaves

  • title · end

    THANKS FOR WATCHING

  • title · end

    full recipe in caption

Transcript

Hey. Did you know if you stop buying your old gray cold foams at Little Joy and start making them at home? In five years, you can probably buy a house. Come on. Let me show you how we make it. Worst thing you're gonna need is this $2,000 better, or you could just buy one of those little frothy thingies at, like, Target or something. I don't know. Fuck. Target's canceled. I'm using skim milk because it foams up really well and looks pretty. So I'm gonna do 80 grams of this. Earl, grace syrup, fresh. I made this yesterday all by myself. 18 grams. And now I'm gonna go over to that big ass blender and blend this up. I can't take you with me because the lighting isn't very good over there. Be right back. I need to tap all the bubbles out. Tier gonna put in some ice. Now I'm gonna fill it almost all the way to the top with cold brew. And now that we've tapped all of our bubbles out, we're ready to add our really thick cold foam. And because we're, like, really fancy, I'm gonna add a little bit of Earl Grey seasoning, which is just Earl Grey tea leaves. Now we're gonna give this a try. That's really good. Oh, hey, Mashika. Hi. Tastes like tea. Tastes like Earl Grey. I love it. That's and that's tea. Hey, Sy.

DIY Earl Grey cold foam recipe | Viral Hooks