Viral Hooks
Trending short videosDIY coffee recipe demonstration
L

@littlejoycoffee

Instagram · Prop Yap

@littlejoycoffee Episode 1 of giving away all of our spring menu drink recipes: Big Easy (chicory coldbrew latte) Syrup: 35g roasted chicory root (we use a brand called Frontier from our local health food store) 200ml water (liquid death works best) 200g sugar (we use white cane sugar, but I’m sure any type would be good) 1tsp vanilla extract Combine sugar, water, and chicory in a pot over medium high heat. Stir until sugar is dissolved. Bring to a simmer. Reduce heat and simmer gently for 15-20 min. Remove from heat and add vanilla. Cool, strain, and store in fridge <3

View original on Instagram

The edit1 shot · 41 text
Shots Text

Performance

Views
386.5K
Likes
17.8K
Comments
118
Engagement
4.6%
Outlier
2.7×

Video #11947 · Prop Yap

DIY coffee recipe demonstrationfrom @littlejoycoffee

[01]

Overview

A barista shows how to make a coffee drink at home to save money. She walks into the coffee shop, introduces the drink, and then shows the ingredients and steps to make it. She then tastes the drink and gives her opinion.

[02]

Simple outline

  1. 1Relate to expense
  2. 2Promise DIY solution
  3. 3Show recipe steps
  4. 4Taste test result

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How To
Elements
Text Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

drinks are getting expensive as

Verbal hook · 40%

These little joy drinks are getting expensive as Come on.

Visual hook · 5%

Woman walking up to the door of a coffee shop.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Expressing frustration with the high cost of a specific drink to create an immediate point of relatability.

Payoff

Delivering a positive verdict on the taste of the homemade drink, reinforcing the value of the DIY solution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

DIY Recipe Reveal

A relatable frustration with expensive drinks is used as a hook to reveal a DIY recipe, promising cost savings and ease of replication.

  1. 1

    The Problem Statement

    Highlighting the excessive cost of a specific drink to establish a shared frustration with the audience.

  2. 2

    The DIY Promise

    Offering a solution to the problem by promising to reveal how to make the drink at home, saving money.

  3. 3

    Ingredient Introduction

    Introducing the first ingredient (ice) to begin the recipe demonstration.

  4. 4

    Recipe Assembly

    Demonstrating the step-by-step process of assembling the drink, including specific measurements and ingredients.

  5. 5

    Cost Justification

    Reassuring the audience that the DIY version is significantly cheaper than buying it at the store.

  6. 6

    The Final Touch

    Adding a final touch (smoked salt) to elevate the drink and showcase attention to detail.

  7. 7

    The Taste Test

    Pretending to taste the drink for the first time to create anticipation and build credibility.

Themes

  • DIY
  • saving money
  • coffee recipe

Techniques

  • recipe
  • demonstration

Trends

  • DIY
  • coffee recipes

Post caption

Episode 1 of giving away all of our spring menu drink recipes: Big Easy (chicory coldbrew latte) Syrup: 35g roasted chicory root (we use a brand called Frontier from our local health food store) 200ml water (liquid death works best) 200g sugar (we use white cane sugar, but I’m sure any type would be good) 1tsp vanilla extract Combine sugar, water, and chicory in a pot over medium high heat. Stir until sugar is dissolved. Bring to a simmer. Reduce heat and simmer gently for 15-20 min. Remove from heat and add vanilla. Cool, strain, and store in fridge <3

Text overlays

  • title · beginning

    drinks are

  • title · beginning

    getting expensive as

  • title · beginning

    how to make it at home

  • title · beginning

    gotta pay

  • title · beginning

    seven fifty

  • title · middle

    a big easy

  • title · middle

    to call me

  • title · middle

    in high school

  • title · middle

    first ingredient

  • title · middle

    is ice

  • title · middle

    I have six ounces

  • title · middle

    of cold

  • title · middle

    brew concentrate

  • title · middle

    espresso blend

  • title · middle

    three quarters

  • title · middle

    ounce of chicory syrup

  • title · middle

    that we make in house

  • title · middle

    black walnut bitters

  • title · middle

    there in a really

  • title · middle

    magical little bottle

  • title · middle

    people ask me what

  • title · middle

    this is all the time

  • title · middle

    that's what it is

  • title · middle

    going to stir

  • title · middle

    everything together

  • title · middle

    to top it off

  • title · middle

    almost all the way

  • title · middle

    to the top with milk

  • title · middle

    but not quite

  • title · middle

    leaving room

  • title · middle

    little bit of

  • title · middle

    which is right here

  • title · middle

    this drink is

  • title · middle

    to make at home

  • title · middle

    was only like $6

  • title · middle

    top it off with

  • title · middle

    some smoked salt

  • title · middle

    going to

  • title · middle

    never had this before

  • title · middle

    and easy

  • title · middle

    to make at home

Transcript

These little joy drinks are getting expensive as Come on. Let me show you how to make it at home no you don't gotta pay $7.50. Tier making a big easy. That's what they used to call me in high school. First ingredient is ice. I have six ounces of cold brew concentrate made with our superconductor espresso blend, three quarters of an ounce of chicory syrup that we make in house, black walnut bitters. They're in a really, like, magical little bottle. People ask me what this is all the time. That's what it is. Now tier gonna stir everything together. We're gonna top it off almost all the way to the top with milk, but not quite because we're leaving room for a little bit of heavy cream, which is right here. Don't worse, guys. This drink is really cheap to make at home. This heavy cream is only, like, $6 Top it off with some smoked salt. I'm gonna pretend I've never had this before. That's big and easy to make at home, but I wouldn't because that's a lot of work.

DIY coffee recipe demonstration | Viral Hooks