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We HAVE to talk about the rise of the “Gym as Clinic” model 👀🩻
F45 recently announced a partnership with telehealth provider Dr. B to launch an integrated GLP-1 program - one of many moves toward gyms going more broad with their wellness offering.
This is all a part of this growing trend I’m seeing where brands are stretching beyond their original product or offer and going broad to be your “one-stop wellness shop”
Like Lifetime and their supplement line
Alo and their workout program
Eight sleep mattresses and their sleep supplement
and even Equinox and their hotels and sleep lab
Ok but why NOW?
Honestly, consumers are prioritizing a lot more of their income toward wellness and preventive fitness now more than ever before. We have the data that’s been showing that annnd I don’t think it’s any secret that our eggs aren’t in the basket of healthcare with its rising costs (here in the US, anyway)
TLDW here (too long, didn’t watch) - it’s no longer a nice to have to offer wellness and recovery as a fitness brand, it’s a MUST have.
#fitnessbrand #wellnessbrand #gymmarketing #marketingstrategy #healthbrand #brandstrategy #recoverytech
Transcript
Rank your gym prescribe you Ozempic? Let's talk about the rise of this gym as clinic model. The days of gyms just being a place to worse out are over. Fitness brands are really leaning into this gym as clinic model, combining exercise, wellness, and preventative health care all under one roof. Take f forty five, for example. F forty five just partnered with telehealth provider better b to launch an integrated GLP one program, combining prescription meds with functional workouts. Along with regular consultations and lab work, users will receive unlimited access to f forty five digital content and a discounted studio membership. On top of that, f forty five has also doubled down on adding recovery equipment, like saunas, cold plunges, and hyper ice recovery tools. And this is all part of this growing trend that we're really seeing, where brands are stretching beyond their original product or offer and going broad to be your one stop wellness shop, like Lifetime and their supplement line, Aloe and their workout program, and even Equinox with their hotels and sleep lab. Okay. So why now? Consumers are prioritizing a lot more of their income towards wellness and preventative fitness no more than ever before. I don't think it's any secret that our eggs aren't fully in the basket of health care with its rising worst, and fitness brands should take notes. It's no longer a nice to have to offer wellness and recovery. It's a must have.
