@rarebeauty
Instagram · Carousel
@rarebeauty ➡️ found in our camera roll from the Soft Pinch Liquid Contour launch in New York City with a few friends (!!) earlier this month @alejayofficial @anastaziadupee @tatlafata @melinda_melrose @queencitytrends @dausmendoza It’s moments like these we won’t forget 🫶 Shop Soft Pinch Liquid Contour now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com
Performance
Video #1362 · Carousel
[01]
A carousel post from beauty brand Rare Beauty, functioning as a 'photo dump' style recap of their Soft Pinch Liquid Contour launch event in NYC. The post leverages images of a massive billboard, tagged influencers, and behind-the-scenes event details to generate excitement and social proof for the new product.
[02]
[03]
764KEdgy fashion and accessory product drop@heavn · Product Showcase
3M3.7×Selena Gomez's Rare Beauty Galentine's party@rarebeauty · Brand Event Showcase
1.3M20×Rihanna's fun Fenty Beauty event@leogonzall · Event Showcase
10.6M26.3×Celebrities in gowns promoting makeup@rarebeauty · Product Promo
987.6KFashion models in a pink heart-shaped tub.@heavn · Product Showcase
189.1K1.1×Curated lifestyle and product photo dump.@marcusmilione · Lifestyle Carousel
139.1K29.4×Aesthetic lifestyle photo dump carousel@lexie.lah · Lifestyle Carousel
394.2K18.4×Stylish people at a branded event.@unrivaledbasketball · Event Showcase
516.5KFashion brand's NYC pop-up announcement.@nudeproject · Hype Teaser
1MY2K fashion store photo dump@heavn · Product Showcase
8M54.3×Hailey Bieber's soft glam makeup look.@rhode · Lifestyle Showcase
2.4M16.4×Rhode skincare brand Paris launch party@rhode · Event Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Rare Beauty NEW SOFT PINCH LIQUID CONTOUR
Verbal hook
➡️ found in our camera roll from the Soft Pinch Liquid Contour launch in New York City with a few friends (!!)
Visual hook
The post opens with an atmospheric, blurry photo, immediately followed by a striking wide shot of a massive brand billboard in a city, establishing a grand scale and high-impact presence.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Establishing Flex: An opening slide showcasing a massive public milestone, billboard, or high-status location to instantly command attention and establish authority.
Payoff
The Commercial Pivot: Using the caption or final slide to transition the lifestyle goodwill and FOMO generated by the carousel into a direct call-to-action for the featured product.
[08]
The structural pattern this video runs on
Framework
The VIP Event Recap Dump
Leverages the casual 'photo dump' format to disguise a product launch as an exclusive lifestyle event, moving sequentially from high-status public milestones to intimate insider details to generate FOMO.
The Aesthetic Immersion
Slides featuring branded environmental details and product displays that set the mood and make the viewer feel like an attendee.
The Insider Artifact
A highly specific, exclusive detail (like a private dinner menu, itinerary, or backstage element) that provides authentic 'behind-the-scenes' value and rewards the viewer for swiping.
The Social Proof
Visuals of community members, VIPs, or influencers interacting with the environment, validating the event's cultural importance.
➡️ found in our camera roll from the Soft Pinch Liquid Contour launch in New York City with a few friends (!!) earlier this month @alejayofficial @anastaziadupee @tatlafata @melinda_melrose @queencitytrends @dausmendoza It’s moments like these we won’t forget 🫶 Shop Soft Pinch Liquid Contour now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com
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MARRIOTT MARQUIS CALL 212.894.7984 CONTACT RETAIL@VNO.COM VORNA Rare Beauty NEW SOFT PINCH LIQUID CONTOUR L L L L L L Rare Beauty Rare Beauty Rare Beauty Rare Beauty ONLY AT SEPHORA SEPHORA SEP RA THE BIGGEST SEPHORA IN THE USA
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MARRIOTT
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212.894.7984
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CONTACT
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RETAIL@VNO.COM
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Rore Beauti Rare Beauty Praceful Rare Beauty NEW Liquid Soft Pi Shapin
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BRER PORNEY Rare Beauty Rave Calderys Rare Beauty Rare Beauty Rare Beauty Rare Digby Rare Beauty Bare Beau
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Chrysanthemum Salad garlic, sesame, parmesan (nt, contains seeds) BBQ Calamari pepperoni fried rice, herbed labne (gt n SECOND COURSE Stracchino Gnocchi broccoli rabe, crispy garlic, provolone (vp. of) Blackened Chicken Scarpariello italian sausage, capocollo, anaheim chilies (dt, gt, nt, contains seeds) Our Lasagna italian sausage bolognese (nf)) SIDES Spicy Cauliflower Francesco frank's red hot oreganata (nf) Charred Broccolini black garlic agilo e olio, pecorino, hazelnuts DESSERT Honey Zeppole sicilian pistachios & robiolina (gt, vg, nf) Caramelized Pear Sorbetto mascarpone granita, browned butter, amaretto (nt) Black Cocoa Tiramisu marsala caramell mascarpone (vg) (nf) nut free, (vg) vegetarian, (91) gluten free, (dt) dairy free Rare Beauty Rare Beauty Dan Agit Rare Be Rare Beauty Rare Beauty Rare Beauty
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sesame
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rabe
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italian
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