@rarebeauty
Instagram · Carousel
@rarebeauty moments that turn into memories 🩷 However you’re spending Valentine’s Day, with others or on your own, we hope you feel celebrated and cared for in a way that feels true to you 💘✨
Trending short videosSelena Gomez's Rare Beauty Galentine's party
The edit1 shot · 6 text
Shots Text
Performance
- Views
- 3M
- Likes
- 199.3K
- Comments
- 893
- Engagement
- 6.7%
- Outlier
- 3.7×
Video #18611 · Carousel
Selena Gomez's Rare Beauty Galentine's partyfrom @rarebeauty
[01]
Overview
This is a carousel post documenting a 'Galentine's Day' event for the makeup brand Rare Beauty. The photos feature founder Selena Gomez and other guests at a retro-styled diner called 'Max & Helen's', enjoying themed food, posing with products, and celebrating together. The post serves as a brand marketing piece, showcasing the brand's community and aesthetic in an engaging, lifestyle-oriented format.
[02]
Simple outline
- 1Establish physical location
- 2Reveal thematic occasion
- 3Showcase community activity
- 4Bookend with brand sign-off
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
moments that turn into memories 🩷
Visual hook · 65%
The first photo features a high-impact close-up of celebrity Selena Gomez smiling warmly. The bright pink makeup, matching headband, and joyful expression create an immediate human connection and visual pop that captures attention.
[06]
Hook template
Steal this for your own video
Open with an extreme close-up of mid-, styled in head-to-toe, filling the entire frame.
- — Open with an extreme close-up of your brand founder mid-laugh, styled in head-to-toe red at a Valentine's Day launch event, filling the entire frame.
- — Open with an extreme close-up of a championship athlete mid-celebration, styled in bold team colors after a winning moment, filling the entire frame.
- — Open with an extreme close-up of a top chef mid-smile, styled in a bright cobalt apron during a restaurant opening night, filling the entire frame.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish a specific, aesthetic physical location to ground the viewer in a tangible reality and spark local or aesthetic curiosity.
Payoff
Close with a warm, inclusive sign-off that reinforces brand identity and echoes the initial theme, leaving the viewer with a positive emotional association.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Experiential Vibe-Check Recap
Transport the audience to an exclusive, aesthetic brand activation by establishing a physical location, revealing the thematic occasion, and showcasing community-driven visual proof before closing with a warm brand sign-off.
- 1
The Thematic Reveal
Introduce the specific occasion, holiday, or event theme tied to the brand to set the emotional tone for the carousel.
- 2
The Visual Vibe Check
Utilize textless visual slides to showcase the aesthetic, people, and atmosphere of the event, building FOMO and emotional connection.
- 3
The Contextual Anchor
Explicitly state the core activity or community action taking place, tying the location and theme together to re-engage mid-carousel swipers.
Themes
Techniques
Trends
Post caption
moments that turn into memories 🩷 However you’re spending Valentine’s Day, with others or on your own, we hope you feel celebrated and cared for in a way that feels true to you 💘✨
Text overlays
branding · photo_0
Max & Helen's Larchmont Blvd
branding · photo_1
Be My Galentine! ♡ Xo Rare Beauty
branding · photo_4
Rare Beauty Galentine's Breakfast for all
branding · photo_4
Max & Helen's
branding · photo_5
Rare Beauty
branding · photo_10
♡♡ Be my Galentine! xo Rare Beauty