Viral Hooks
Trending short videosCelebrities in gowns promoting makeup
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@rarebeauty

Instagram · Carousel

@rarebeauty Royal responsibilities include making each other blush 👑🤭 @selenagomez and @ddlovato prove that true friends don’t just have your back, they make you blush, too. Selena wears Hope and Demi wears Virtue. Both shades come in the Delena: Soft Pinch Blush Bundle, complete with a FREE Soft Pinch Blush Brush. Available now at rarebeauty.com.

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Performance

Views
10.6M
Likes
707.8K
Comments
4.9K
Engagement
6.7%
Outlier
26.3×

Video #47718 · Carousel

Celebrities in gowns promoting makeupfrom @rarebeauty

[01]

Overview

This is a two-image carousel post from the beauty brand Rare Beauty. The first photo is a stylized, editorial shot of founder Selena Gomez and celebrity Demi Lovato in gowns and tiaras, sitting on vintage suitcases. The second photo is a close-up of the new 'Delena' blush bundle and brush, tying the celebrity collaboration directly to the product being promoted.

[02]

Simple outline

  1. 1Hook with conceptual fantasy.
  2. 2Reveal the tangible product.
  3. 3Close with a direct offer.

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoShowcase CarouselLifestyle Carousel
Elements
Shallow Depth of FieldColor GradingSolid Color Background

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

Royal responsibilities include making each other blush 👑🤭

Visual hook · 55%

The surreal and unexpected image of two major celebrities (Selena Gomez and Demi Lovato) in prom-like gowns and tiaras sitting on vintage luggage, with one holding a fishing rod, creates immediate curiosity and pattern interruption.

[06]

Hook template

Steal this for your own video

Open on [two recognizable faces or brand ambassadors] dressed in [formal or costume attire] sitting on [mismatched everyday prop] while one holds [random out-of-place object], with the caption: "[Playful 'royal' responsibilities-style line tied to your product]."

  • — Open on [two fitness influencers] dressed in [full black-tie tuxedos and ball gowns] sitting on [a stack of gym weight plates] while one holds [a kettlebell like a bouquet], with the caption: "Royal responsibilities include never skipping leg day."
  • — Open on [the two co-founders of a coffee roastery] dressed in [Renaissance king and queen costumes] sitting on [overturned milk crates] while one holds [a giant French press like a scepter], with the caption: "Royal responsibilities include never serving a lukewarm cup."
  • — Open on [two local real estate agents] dressed in [sequin prom dresses and tiaras] sitting on [a pile of moving boxes] while one holds [a yard sign like a trophy], with the caption: "Royal responsibilities include finding you a home you'll love."

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An intriguing, high-concept visual that establishes a narrative or emotional theme without explicitly showing the product, generating curiosity.

Payoff

The final slide, in conjunction with the caption, provides the commercial resolution by showcasing the product clearly and presenting a direct call-to-action or special offer.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Aspiration-to-Action Framework

Juxtapose a high-concept, aspirational scene with a direct product reveal, using a visual anchor to connect the abstract fantasy to the tangible item.

  1. 1

    The Aspirational World

    Slide 1: Immerse the viewer in a visually rich, story-driven scene that creates an emotional connection and sets a thematic stage, often using celebrity or influencer talent.

  2. 2

    The Tangible Reveal

    Slide 2: Pivot from the abstract concept to a clear, focused product shot, visually linking it to the first slide (via props, color, or texture) to present the product as the key to the aspirational world.

Themes

  • Friendship
  • Nostalgia
  • Whimsical royalty
  • Playfulness

Techniques

  • Studio lighting
  • Thematic styling
  • Color grading
  • Product photography

Trends

  • Celebrity brand collaboration
  • Product bundle marketing
  • Nostalgic aesthetics

Post caption

Royal responsibilities include making each other blush 👑🤭 @selenagomez and @ddlovato prove that true friends don’t just have your back, they make you blush, too. Selena wears Hope and Demi wears Virtue. Both shades come in the Delena: Soft Pinch Blush Bundle, complete with a FREE Soft Pinch Blush Brush. Available now at rarebeauty.com.

Text overlays

  • branding · photo_1

    Rare Beauty

Celebrities in gowns promoting makeup | Viral Hooks