Viral Hooks
Trending short videosRihanna's fun Fenty Beauty event

Performance

Views
1.3M
Likes
85.2K
Comments
2.1K
Engagement
6.8%
Outlier
20×

Video #44351 · Carousel

Rihanna's fun Fenty Beauty eventfrom @leogonzall

[01]

Overview

This carousel post showcases a Fenty Beauty event featuring the founder, Rihanna. The images capture a fun and personal interaction with a fan, including moments of them laughing, dancing, and Rihanna applying makeup, effectively promoting the brand's inclusive and authentic image.

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Related videos

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Classification

Format
Concepts
Event ShowcaseBehind The ScenesLifestyle Showcase
Elements
Intimate Close-UpPhysical Product Demonstration

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

I LOVE YOU @badgalriri @fentybeauty

Visual hook · 65%

The primary visual hook is the presence of the globally famous celebrity and brand founder, Rihanna, in a series of candid, joyful, and personal interactions with a fan. The sequence showing her personally applying makeup creates a strong sense of intimacy and authenticity that captures attention.

[06]

Hook template

Steal this for your own video

Open on [famous figure or brand founder] up close, [doing a hands-on, personal action] with [an everyday fan or customer], both [showing genuine joy].

  • — Open on a world-famous chef up close, plating a dish by hand with a first-time home cook, both cracking up mid-bite.
  • — Open on an Olympic sprinter up close, tying a young athlete's cleats on the track, both laughing at the starting line.
  • — Open on a tech startup founder up close, hand-packing a customer's order at the warehouse table, both grinning at the camera.

Themes

  • Celebrity-fan interaction
  • Brand authenticity
  • Inclusivity
  • Joy

Techniques

  • Event photography
  • Candid capture
  • Available light

Trends

  • Behind-the-scenes content
  • Founder-led marketing

Post caption

I LOVE YOU @badgalriri @fentybeauty

Rihanna's fun Fenty Beauty event | Viral Hooks