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Trending short videosMakeup review of bad packaging
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@skylerreneee

TikTok · Prop Yap

@skylerreneee makeup I love but hate the packaging #makeupchallenge #makeupreview #makeuptutorial #deinfluencing

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The edit1 shot · 1 text
Shots Text2:35

Performance

Views
79.4K
Likes
9.6K
Comments
66
Engagement
12.2%
Length · 23 Sept 2025
2:35

Video #13724 · Prop Yap

Makeup review of bad packagingfrom @skylerreneee

[01]

Overview

The creator reviews a list of makeup products she loves but finds frustrating due to their flawed packaging. She demonstrates the issues with each item: a skin tint tube that's hard to squeeze, a blush stick that broke apart, a liquid blush with an inefficient applicator, a messy setting powder container, and a blush stick with a loose cap. She concludes by arguing that high-priced products should have better packaging and asks viewers for their opinions.

[02]

Simple outline

  1. 1State contradictory premise
  2. 2Demonstrate item's critical flaw
  3. 3Explain frustrating consequence
  4. 4Solicit audience agreement

[03]

Related videos

[04]

Classification

Format
Concepts
Rapid Fire ListicleReviewShow and Tell
Elements
Jump CutPhysical Product DemonstrationTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

makeup I love but hate the packaging

Verbal hook · 30%

Makeup products I love but hate the packaging.

Visual hook · 20%

The creator holds up a handful of colorful makeup products in both hands, immediately signaling the video's topic and creating visual interest with the variety of shapes and bright colors.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A hook that presents a relatable contradiction, promising a critical but fair review of beloved items (e.g., 'Products I love, but hate this one thing about them').

Payoff

A concluding statement that elevates the specific critiques into a universal consumer principle, followed by a direct question to the audience to share their own similar experiences, driving comments.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Love/Hate Review

Systematically evaluating a list of items that are loved for their core function but hated for a specific, demonstrable flaw, creating a relatable and critical review format.

  1. 1

    The Effort Flaw

    The first item demonstrates a flaw related to physical effort and poor usability, establishing the review pattern.

  2. 2

    The Defect Flaw

    The second item showcases a flaw that appears to be a manufacturing defect, introducing variety and a direct plea for audience solutions to boost engagement.

  3. 3

    The Inefficiency Flaw

    The third item highlights a subtle design issue that leads to inefficiency and repetitive user action.

  4. 4

    The Waste Flaw

    The fourth item focuses on a design that creates mess and wastes product, tapping into the frustration of losing value from an expensive item.

  5. 5

    The Insecurity Flaw

    The fifth item demonstrates a flaw in the product's closure mechanism, highlighting practical issues for travel and storage, and often comparing it to a superior older version.

Themes

  • Product design
  • Consumer frustration
  • Value for money
  • Usability

Techniques

  • Product demonstration
  • Direct address
  • Listicle structure

Trends

  • Deinfluencing
  • Product reviews

Post caption

makeup I love but hate the packaging #makeupchallenge #makeupreview #makeuptutorial #deinfluencing

Text overlays

  • title · beginning

    makeup I love but hate the packaging

Transcript

Makeup products I love better hate the packaging. The makeup fabric skin tint is my number one favorite skin tint ever, but I hate this packaging. It's just so hard to squeeze out the product, especially when you start to run low on the product. It's actually so hard to get this out. Like, are you kidding me? This This is one of my favorite blushes. It's a new Charlotte Tilbury unreal blush glow stick. And for a tier blush, I expect amazing packaging. But tell me why one day when I randomly opened my blush, it started doing this. And now better single time I open my blush, it does this. And I don't know how to fix it. I take it out, put it back in, try to make sure it's, like, locked in tier, and then happens again. I don't know. If anyone knows how to fix this, please let me know no I love this blush so much. But for $42 and the packaging is best, like, not acting right. Again, another blush that I absolutely love is the Huda Beauty blush filter blushes. I don't like this packaging, but more specifically, it's the applicator. I just feel like not enough product comes off on the applicator. So when I want to do my blush, I have to go back in constantly because the amount of blush that comes off on the applicator is not enough, and I'm aware that I probably have blush blindness. I think if the applicator was a little bit bigger and it picked up more product, we would be fine, but it's just I don't wanna have to, like, dip back in four times to get this much blush. Typically, I do three dots of blush on each cheek and no I'm having to dip back into this three different times to get the amount of product that I want. I love the Makeup by Mara setting powder. I'm actually wearing it today. It is such a beautiful blurring setting powder. This is the messiest powder packaging ever. Every time I open this powder, I'm getting powder on my vanity. I'm getting powder on my clothes because there's no stopper in tier, so powder's constantly coming out of the holes. You can't, like, lock it. And so powder's always getting all around the edges. So when I open, close it, I'm losing so much powder and it's honestly so wasteful. This is an expensive product. I wanna use every last drop of powder. I don't wanna waste it all over my table. We have another blush. I guess I have a lot of beef with my blushes today. This is No new blush packaging, which I think is the cutest packaging ever. However, the new packaging, I just, like, would not recommend that. It doesn't, like, click and lock. It's, like, so worse, so it's always just falling off. If you put this blush in a makeup bag, the cap's always missing. The blush is getting everywhere. It's just way too messy. This was their old packaging and they changed it to this, but this, like, actually locked down. Like, you can hear it. Again, love all these products so much, but if I'm spending, like, 40, $50.60 dollars on a makeup product, I just want better packaging. I don't know. Let me know in the comments what packaging you hate on makeup products.

Makeup review of bad packaging | Viral Hooks