Viral Hooks
Trending short videosMakeup review and first impression
M

@mikaylanogueira

TikTok · Prop Yap

@mikaylanogueira DRUGSTORE MAKEUP IS ON TOP. #makeup #drugstoremakeup #beauty #makeupreview #affordablemakeup

View original on TikTok

The edit1 shot · 0 text
Shots7:03

Performance

Views
9.3M
Likes
229K
Comments
1.7K
Engagement
2.5%
Outlier
11×
Length · 21 May 2026
7:03

Video #30004 · Prop Yap

Makeup review and first impressionfrom @mikaylanogueira

[01]

Overview

The creator begins by questioning the relevance of high-end makeup, championing drugstore alternatives while showcasing a large haul of affordable products. She then focuses on the first product, the NYX Fluff & Snatch Brow Powder Pen, unboxing it and demonstrating its application on her eyebrows. Throughout the process, she provides a real-time review, discussing the product's unique applicator, the learning curve involved, and ultimately gives a positive verdict, preferring a lighter application for a more natural, fluffy look.

[02]

Simple outline

  1. 1State contrarian thesis
  2. 2Introduce unfamiliar item
  3. 3Show live trial struggle
  4. 4Reveal refined technique
  5. 5Deliver final verdict

[03]

Related videos

386.6K3.7×Rapid fire makeup product review@nyxcosmetics · Rapid Fire Listicle2.5M6.8×Creator lists favorite drugstore makeup.@skylerreneee · Rapid Fire Listicle50.4K1.4×Product demo for stubborn eyebrows@jadebeguelin · Product Demo11.2M36.5×Show and tell blush tutorial@rarebeauty · Tutorial / How To79.4KMakeup review of bad packaging@skylerreneee · Rapid Fire Listicle7.8M7.7×Product showcase with satisfying swatches@nyxcosmetics · Product Showcase4.5M36.6×Dramatic creator shops makeup essentials@sephoramx · Product Promo306K8.3×Honest makeup review changes mind@abigailcanfieldd · Review206.4KAesthetic makeup application montage@hourglasscosmetics · Product Demo395K20.8×Honest makeup product review@izzydavey99 · Unboxing2.7M6341.5×Get ready using favorite products@casandra.mazzucco · Get Ready With Me3.5M1376.1×Makeup tutorial using one brand@kylei.ann · Tutorial / How To

[04]

Classification

Format
Prop Yap
Concepts
ReviewTutorial / How To
Elements
Jump CutPhysical Product Demonstration
Account
Personal Brand
Topics
MakeupBeauty

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

Does anybody even buy high end makeup anymore?

Visual hook · 55%

Creator holds a large, clear tray overflowing with dozens of colorful makeup products while making an exaggerated, questioning facial expression directly to the camera.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A polarizing, 'us vs. them' statement that challenges a common assumption in the niche, immediately establishing a strong point of view and the video's central argument.

Payoff

A definitive and confident final judgment on the item, closing the narrative loop opened by the initial skepticism and providing a clear takeaway for the viewer. The cumulative effect of multiple payoffs reinforces the video's initial thesis.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Live Trial & Error Review

To prove a controversial thesis (e.g., 'affordable is better than premium') by subjecting a series of new items to a live, unscripted test that showcases the creator's authentic learning curve and evolving opinion, culminating in a final, earned verdict for each item.

  1. 1

    The Manifesto

    Explicitly states the video's mission (e.g., 'a full face of...') and reinforces the creator's personal alignment with the hook's contrarian stance, building authority and rapport.

  2. 2

    The Gauntlet (Repeating Pattern)

    A recurring sequence of beats applied to each item being tested, forming the main body of the video. This pattern is detailed in the 'repeatingMicroPattern' section.

Themes

  • Affordability
  • Product discovery
  • Authenticity
  • Value comparison

Techniques

  • Product demonstration
  • First impression review
  • Direct address

Trends

  • Drugstore vs. High-End
  • Full Face of One Brand/Type

Post caption

DRUGSTORE MAKEUP IS ON TOP. #makeup #drugstoremakeup #beauty #makeupreview #affordablemakeup

Transcript

Does anybody even buy high end makeup anymore? Because the drugstore is absolutely shitting on them. This is a full face of all the new affordable makeup. Sometimes, actually, a lot of the time, I prefer affordable makeup over the high end shit. NYX has a new fluff and snatch brow powder pen. I'm not sure how to feel about this. This is very different than anything I've ever used on my brows. Supposed to make your brows look fluffy, and honestly, I do feel like it did it. Like, I don't hate how that looks. It's slightly different than how my brows normally look, but I'm not mad at it. Okay. I think I got a better hang of it the second time around. Like, that looks a little bit more natural. I actually really like how that looks. Your hand, lighter rank. Love the look of the lighter hand. Okay. I tried to make them a little more even, and I can say I will use this again. Like, I actually really like how this looks. Now I'm just cleaning up the bottom. I like