Viral Hooks
Trending short videosHonest makeup product review
I

@izzydavey99

TikTok · Prop Yap

@izzydavey99 My rhode parcel came and it’s time to test it out and give you the rundown of what’s good and what’s perfect. @rhode skin #rhode #rhodeskin #makeup #makeupreview #fyp

View original on TikTok

The edit1 shot · 0 text
Shots3:48

Performance

Views
395K
Likes
33.5K
Comments
250
Engagement
8.5%
Outlier
20.8×
Length · 18 Jun 2026
3:48

Video #34129 · Prop Yap

Honest makeup product reviewfrom @izzydavey99

[01]

Overview

The creator unboxes a package from the beauty brand Rhode, showing the products inside. She then proceeds to give a first-impressions review, applying a tinted glazing milk and a bronzer stick to her bare face to test their performance and share her honest opinion.

[02]

Simple outline

  1. 1Announce anticipated test
  2. 2Establish baseline state
  3. 3Demonstrate product application
  4. 4Reveal visual payoff

[03]

Related videos

[04]

Classification

Format
Concepts
UnboxingReviewProduct Demo
Elements
Jump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

Okay. It's here. Let's give you a review.

Visual hook · 70%

A medium close-up of the creator holding a branded 'rhode' package, immediately establishing the video's topic and creating anticipation for the unboxing.

[06]

Hook template

Steal this for your own video

Open on a medium close-up of you holding a [brand or product] package directly toward camera, product label clearly visible, before saying a word.

  • — Open on a medium close-up of you holding a new Nike sneaker box directly toward camera, box logo clearly visible, before saying a word.
  • — Open on a medium close-up of you holding a Michelin-starred restaurant takeout bag directly toward camera, restaurant name clearly visible, before saying a word.
  • — Open on a medium close-up of you holding a viral [supplement brand] bottle directly toward camera, label clearly visible, before saying a word.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Present a highly anticipated item in its packaging and declare the intention to give an immediate, unfiltered review.

Payoff

The video concludes by showing the immediate, satisfying visual result of the product's application, leaving the viewer with a strong visual impression rather than a lengthy verbal summary.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Honest First Impression Blueprint

To build trust by documenting an authentic, real-time test of a new or anticipated item, moving from a neutral baseline to a visually satisfying result.

  1. 1

    The Authenticity Pledge

    State the review will be 'honest' or 'real,' creating a pact with the viewer to establish credibility from the start.

  2. 2

    The Grand Unveiling

    Open the package to reveal the full set of contents, satisfying initial curiosity and setting the stage for the tests to come.

  3. 3

    The Baseline Reset

    Show the 'before' state (e.g., a bare face, an empty room) to create a clear and objective point of comparison for the item's impact.

  4. 4

    The Initial Test Run

    Apply or use the first item in the set, showing the process and giving a brief, initial reaction. This acts as a warm-up for the main event.

  5. 5

    The Credibility Anchor

    Introduce the main item of interest by connecting it to a previously established and beloved favorite, transferring positive sentiment and raising the stakes for the current test.

  6. 6

    The Real-World Demo

    Apply or use the main item in a natural, relatable way that mimics how a typical user would, reinforcing authenticity.

Themes

  • Honest reviews
  • First impressions
  • Beauty products
  • Skincare

Techniques

  • Unboxing
  • Product demonstration

Trends

  • GRWM (Get Ready With Me)
  • Makeup testing

Post caption

My rhode parcel came and it’s time to test it out and give you the rundown of what’s good and what’s perfect. @rhode skin #rhode #rhodeskin #makeup #makeupreview #fyp

Transcript

Okay. It's here. Let's give you a review. A proper worst Izzie Davie review. This is what we've got. I have got no makeup on my skin. Like, this is just my oily skin. Try shade two. How's that itty bitty? I have got the original Glazing Best that I use every single day. That's nice. Let's try some best. This is what I actually wanted. These are my favorite blushes ever. The formula, the blendability, just absolutely sexual. So I'm gonna go in with what I normally do. Let's see.

Honest makeup product review | Viral Hooks