Video #1442 · Greenscreen Talking Head
Five brand content ideas every company should try in 2025from @orenmeetsworld
The creator presents a listicle of five brand content ideas for 2025. He explains each concept—Archives, Reality, VS, Skits, and BTS—while illustrating them with relevant B-roll footage. He concludes by promoting the Foreplay tool, showing a screen recording of how he uses it to save references, and includes a call-to-action for viewers to comment "brands" to receive a DM with a link to his reference board.
ElementsB-Roll CutawayDM / Comment-for-Info CTAScreen RecordingText Overlay
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
Brand Content Ideas
Verbal hook · 40%
This is content that every brand should test in 2025.
Visual hook · 25%
The creator is positioned in front of a graphic layout featuring five blurred images, each with a text label. This immediately establishes the video's listicle structure and creates curiosity about what each image and topic represents.
[06]
Hook template
Steal this for your own video
These are [number] [content type] ideas every [brand/creator type] should test in [year/timeframe].
- — These are 5 video content ideas every e-commerce brand should test in 2025.
- — These are 7 email formats every fitness coach should test this quarter.
- — These are 3 posting strategies every real estate agent should test right now.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A high-stakes, forward-looking value proposition that promises essential, time-sensitive knowledge for a specific audience (e.g., 'Every [X] should test this in [Future Year]').
Payoff
The Implementation Bridge: Transitions from providing abstract strategies to offering a concrete solution (a tool or resource) that enables the viewer to apply the knowledge, followed by a direct call-to-action to access it.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Expert Playbook Framework
Presenting a curated list of actionable strategies, where each item is introduced, defined, justified, and visually demonstrated, culminating in a call-to-action for a tool that facilitates implementation.
- 1
The Legacy Leverage
Introduces the first strategy, which focuses on utilizing historical assets or past efforts to build a current narrative.
- 2
The Underdog Arc
Presents a strategy based on emotional storytelling, specifically framing challenges and triumphs to build audience connection.
- 3
The Competitive Arena
Details a tactic designed to generate high engagement by introducing direct comparison, conflict, or a challenge-based format.
- 4
The Seriousness Shatter
Advocates for a counter-intuitive approach, such as using humor or informality, to stand out in a typically formal space.
- 5
The Lo-Fi Lens
Highlights a current, aesthetically-driven trend, showing how to leverage a specific visual style for authenticity and relevance.
Themes
- Content Marketing
- Brand Storytelling
- Social Media Trends
- Authenticity in Marketing
Techniques
- Listicle
- B-Roll Cutaway
- Direct Address
- Screen Recording
- Lead Magnet CTA
Trends
- Behind-the-scenes content
- Humor in marketing
- Vintage/film aesthetic
Post caption
This is content every brand should test in 2025. Comment “brands” and I’ll send you a link to my @foreplay_co board of references
- Archives - going to back previous years and campaigns and telling their story of the brand over time
- Reality - documenting the hardest things your brand faced over the years and how you overcame them
- VS - Contest content with an outcome keeps people watching
- Skits -Humour content is consuming fashion right now and will come for all industries next
- BTS - Scripted showcases of content, production and shipping
#marketingtips #contentmarketing
Text overlays
Transcript
This is content that every brand should test in 2025. The first is using your archives, going back into previous years in campaigns and telling the brand tier over time. The second is reality, taking a reality show format and documenting the hardest challenges that your brand has had over time and how you solve them. Because people love following an underdog story. Then we have worse. Take competition right into the feed. Comparing yourself to a competitor or having two people use your product in a challenge. Content where viewers want to know the outcome at the end keeps people watching. Next is skits. Too many brands take themselves too seriously. Humor content is consuming fashion now and will be coming for all industries shortly. And as always behind the scenes of your campaigns. These shot on disposable, film, or vintage cameras are really hot right now. I've collected some of my favorite references for these across brands of all types inside my Fourplay account. This is the tool I use to save content, including ads and organic posts into boards that can again go right into creative briefs in the platform. Comment rank, and I'll DM you a link right to all the references.
