@orenmeetsworld
Instagram · Greenscreen Talking Head
@orenmeetsworld If you’re a brand struggling to find a plan to make more content - use this content matrix exercise for tactical, product specific short form video. #contentmarketing #marketingtips #brandstrategy
Performance
Video #2311 · Greenscreen Talking Head
[01]
The creator explains his 'Content Matrix' framework, a system for brands to generate video ideas. He lists six core video types, details how to build the matrix in a spreadsheet by combining products with these content types, and explains how this system creates a large volume of tactical video ideas to support sales and ad testing, concluding with a call-to-action to join his newsletter for a template.
[02]
[03]
171.8K2.4×Creator's Venn diagram framework for making the perfect video@briarcochran · Breakdown
720.6K2.4×Five brand content ideas every company should try in 2025@orenmeetsworld · Actionable Resource
309.9K1.8×Hand-drawn four-stage content marketing funnel explained@thestevenmellor · Tutorial / How To
796.8K8.9×Two content types every brand needs to make@house.of.ag · Breakdown
130.1K1.8×Framework for how often creators should post using startup logic@briarcochran · Explainer
167.3K2.3×Creator explains a three-stage content funnel for viral reach vs niche monetization@briarcochran · Breakdown
2.8M216.1×Showcasing nine different content formats@itsmodernmillie · Breakdown
1.3M7.6×Explaining viral video types with examples@nico_ascate · Breakdown
409.5K5.7×Marketing concept of pattern interruption explained using Liquid Death@briarcochran · Anecdotal Philosophy
787.3K1.2×Deconstructs viral video formats@robertmckeaveney · Breakdown
100.2KStorytelling formula for boring topics@hilzuckerman · Tutorial / How To
342.4K47.8×Breaks down one-shot video strategy@house.of.ag · Breakdown[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Exercise: Content Matrix
Verbal hook · 40%
If you're a brand looking to create more content, I recommend this content matrix exercise.
Visual hook · 15%
The speaker is positioned in the foreground while a professional photo shoot is actively being set up in the background, creating visual interest and establishing industry credibility.
[06]
Steal this for your own video
Exercise: Matrix
[07]
The promise the opener makes, and how the video pays it back
Hook
Directly address a target audience's specific problem and immediately introduce a named system as the solution.
Payoff
Provide a clear call-to-action for a downloadable resource that facilitates the system's use, while simultaneously opening a new narrative loop by teasing the next logical lesson.
[08]
The structural pattern this video runs on
Framework
The Scalable System
Presenting a simple, replicable framework to solve a common problem, then demonstrating its power and scalability through simple multiplication to prove its immense value.
The Component Catalog
Systematically list the core, repeatable elements or categories that form the building blocks of the proposed system, establishing the variables for the framework.
The Assembly Instructions
Provide a clear, step-by-step guide on how to combine the components into the functional framework, often using a simple visual analogy like a grid or matrix.
The Impact Multiplier
Use simple arithmetic or examples to demonstrate the massive output or scale the system can achieve, transforming a simple concept into a powerful tool.
The Benefit Breakdown
Explicitly state the tangible, desirable outcomes that result from using the system, connecting the process to real-world value and business goals.
If you’re a brand struggling to find a plan to make more content - use this content matrix exercise for tactical, product specific short form video. #contentmarketing #marketingtips #brandstrategy
title · beginning
Exercise: Content Matrix
informational · middle
1. STYLIZED
informational · middle
3. EXPLAINER
informational · middle
4. MONTAGE
informational · middle
5. USAGE OR WEAR
informational · middle
6. INFLUENCER
call-to-action · end
I'LL DROP AN EASY TEMPLATE FOR THIS IN NEXT WEEK'S NEWSLETTER. LINK IS IN BIO.
If you're a brand looking to create more content, I recommend this content matrix exercise. For core product content, there's six video types I like to reference, stylized launch or lifestyle videos, product unboxing videos, explainer videos where a person walks through product details, montage videos of aesthetic lifestyle shots, usage or wear tier and trick videos like pro tips or styling, and influencer specific videos. So here's how it works. You're gonna make a matrix with all of your products on the top of a spreadsheet. And then down the side, you're gonna write out all six of those content types and any other ideas if your brand has some specifics. So if you have six products, you're gonna have a 36 video list to shoot. If you have 30 products, then you're gonna have a 180. It's a great way to fill out a tactical content plan that supports your product promotion, your product sales, and testing for ads. I'll drop an easy template for this in next week's better. Link is in bio. And then in a follow-up, I'll talk about how to make these videos stand out.