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A severe content crisis is coming to an internet near you.
This is Google’s Veo 2 - the best AI video model currently available (although not widely yet to the public) – capable of generating influencer style videos that are nearly indistinguishable from reality.
This will completely disrupt UGC. Compute will become so cheap and widely available that infinite content streams are coming - scientifically tailored to specific audiences.
Brands will get unlimited shots on goal.
But… maybe that creates an opportunity for creators.
Real relationships with real audiences will win.
The social pendulum may even swing from pure discovery, to human curated communities.
Creators – this is your moment to become…. UN-GENERATABLE.
Happy New Year!
Transcript
I don't think people are freaking out enough about what's going on. I mean, not necessarily in a bad or scary way, but there is gonna be a content crisis so extreme that the entire Internet's gonna have to be rethought. All the videos you're seeing are from Google's new AI video model generating nearly perfect influencer style videos. No, let's think about this. So, modern algorithms reward volume, right? The name of the game is shots on target. It's a never ending slot machine where you can only win. You don't lose anything except tier. Not anymore. If you're selling something on the internet, you're gonna be able to generate an infinite number of very compelling videos. The AI will be able to analyze what works, what doesn't, and then tweak it in accordance to mass audience psychology. And eventually, we just best up with entirely generated feeds based on our unique interests. Nah, no way. I mean, people want the human touch, and I thought that too. Doesn't seem like anybody cares. I mean, take the average person's phone and scroll their for you page. 98% of what they already consume is replaceable by machines. But ultimately, what remains is real relationships with real community creators become ungeneratable, irreproducible. Those two words might be made up. But, yeah, this kind of thing. Ungeneratable. Peace.