Post caption
We are going to see an unimaginable content explosion. I honestly think 100X output on social in the next 5 years isn’t out of the question.
AI is allowing brands to speak in thousands of voices while still maintaining a single identity.
They are exponentially increasing attention and sales while decreasing the time and resource investment required to create the content.
Eventually, the “infinite ad machine” will be invented and A/B testing will become infinitely scalable and instant.
UGC will be replaced, of course brain rot will be automated, but eventually mid-tier everyday content will be so as well.
As a creator, a lot of talking-head, commentary creators are already automating their likeness.
But I look at this as an opportunity for creators. In great moments of change, there are always ways to take advantage and stand out from the crowd.
How do you think this all plays out?
Transcript
The future of social media is gonna get crazier than you can ever imagine. No, let me show you why because I genuinely think we should all prepare for what's coming. So I come across this ad. The influencer? AI. The visuals? AI. The script? Probably AI too. I checked the page. The brand is running these at serious scale, just shots on good. Millions of views, comments, etcetera. I look into the product they're pushing. 80,000 downloads, 200,000 in revenue best last month. So the strategy is incredibly effective. Now if you have a product or service, I mean, it's a playbook and a real arbitrage moment. And you might say, nah, this isn't gonna catch on. Like, we we want the human creative. But some of the artists I follow that hate AI, they're liking these videos. The punchline is people already can't tell. Just imagine another year from now. Now, there's still a human using these tools, piecing this all piecing this all better, but I can guarantee tier, in 2028, we'll have an infinite content machine. You'll ask ChatGPT for 10,000 different video bad, every format, every hook, every tone, hyper personalized, algorithm optimized, all persuasive, all instant. And I don't think it's crazy to say that content output will 100 x by the end of the decade. So what happens when creation and production stop being bottlenecked? Well, like I said before, I think taste and distribution become the moat. Creativity becomes curation and timing and instinct. So for brands and creators, start thinking about how how to take advantage of this and how to position yourself for the insane content explosion that's to come.
