@adamtgroh
Instagram · Speaker address
@adamtgroh And if money isn’t your goal? Then at least you’ll look amazing in a suit. Obviously there is a time and place to wear a suit. But in those moments where you want more confidence and to be perceived with more confidence, it can only help. Stay Strong💪
Performance
Video #15065 · Speaker address
[01]
The creator explains why wearing suits can lead to making more money by citing two studies from Yale and the Wall Street Journal. He details how well-dressed men perform better in negotiations and exhibit higher-level thinking, linking clothing to confidence and behavior, and concludes that even without the science, suits look good.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
This is why I wear suits to make more money
Verbal hook · 40%
This is why I wear suits to make more money.
Visual hook · 15%
A well-dressed man in a stylish brown suit and glasses sits in a modern, well-designed room, using expressive hand gestures to immediately command attention.
[06]
Steal this for your own video
This is why I wear to .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, high-stakes claim that connects a specific action to a universally desired outcome (e.g., wealth, status, happiness).
Payoff
The 'Even If' Close: The narrative addresses potential skepticism by offering a simpler, undeniable, and emotionally satisfying alternative benefit that holds true regardless of whether the viewer accepts the complex evidence presented earlier.
[08]
The structural pattern this video runs on
Framework
The Evidence-Based Justification
To persuade the audience of a specific belief or action by presenting a bold claim and then systematically backing it up with external, authoritative evidence, psychological reasoning, and a final, emotionally resonant benefit.
The Authoritative Proof
The claim is immediately substantiated with a specific, credible, external source (like a study from a respected institution), including quantifiable data to add weight.
The Mechanism Deep-Dive
The 'how' and 'why' behind the evidence is explained, focusing on the behavioral or psychological principles that make the initial claim true. This translates data into a relatable human experience.
The Corroborating Evidence
A second, different source of proof is introduced to broaden the argument's scope and reinforce its validity, showing the effect is not an isolated phenomenon.
The Internalization Principle
The argument shifts from external data to the viewer's internal experience, explaining how the action directly impacts their own feelings, thoughts, and subsequent behavior.
And if money isn’t your goal? Then at least you’ll look amazing in a suit. Obviously there is a time and place to wear a suit. But in those moments where you want more confidence and to be perceived with more confidence, it can only help. Stay Strong💪
title · beginning
This is why
title · beginning
I wear suits
title · beginning
to make more money
informational · beginning
Yale in 2014
informational · beginning
ran a big study.
informational · beginning
that men in suits made three times
informational · middle
as much money as men who were poorly dressed.
informational · middle
When tested in a scenario negotiations.
informational · middle
Because those men who were dressed in suits were less likely to back down
informational · middle
and they were more likely to demand more, act more confident and. get the deal that they wanted.
informational · middle
While another study cited in the Wall Street Journal Talked about how people who were in suits Were more capable of abstract, CEO level big picture thinking than people who weren't dressed that way.
informational · end
Your clothing impacts how you feel and how you act.
informational · end
if you don't believe any of that, even though it's scientifically proven, a suit still looks kickass. regardless of your scenario.
This is why I wear suits to make more money. Yale in 2014 ran a big study showing that men in suits made three times as much money as men who worse poorly dressed when tested in a scenario that involves negotiations. Because those men who were dressed in suits were less likely to give up terms, they were less likely to back down from their demands, and they were more likely to demand more, act more confident, and get the deal that they wanted. While another study cited in the Wall Street Journal talked about how people who worse wearing suits were more capable of abstract CEO level big picture thinking than people who weren't dressed that way. Because when you're wearing a suit, it reinforces something different. Your clothing impacts how you feel and how you act. At the end of the day, if you don't believe any of that, even though it's scientifically proven, a suit still looks kick ass regardless of your scenario.