@twloha
Instagram · Carousel
@twloha Suicide impacts every community on the planet—and when it comes to suicide prevention, we all have a role to play. Thank you for caring, for showing up, and for sharing your stories. Thank you for reminding others that they are not alone. Get involved in our Suicide Prevention Campaign at twloha.com/SuicidePrevention
Performance
Video #15185 · Carousel
[01]
A four-image carousel post from the non-profit 'To Write Love On Her Arms'. Each image features a serene nature photograph with a text overlay that explores different personal reasons for caring about suicide prevention, culminating in a message of thanks, community, and a call-to-action with resources.
[02]
[03]
158.1KCozy self-care tips carousel@hiimlialol · Guide Carousel
958.3K175.3×Psychiatrist shares funny patient quotes@dr.devanbaijal · Statement Carousel
224.3KMinimalist yellow and white motivational quote carousel@itslittlemich · Statement Carousel
429.1K16.4×Environmental advocacy post graphic@commonsearth · Statement Carousel
572.4KInspirational photo guide on being alone@hiimlialol · Guide Carousel
376.2K2.9×Attributing inner thoughts to students@michiganstateu · Showcase Carousel
630.7K14.1×Aesthetic promo for self-love book@theangerbook · Showcase Carousel
188.5KAesthetic guide to romanticizing life.@hiimlialol · Guide Carousel
1.2M5.1×Carousel of motivational text quotes.@jb_copeland · Motivational Mantra
671.1K88.3×Therapist's opinions on mental health@isabelgeorginataylor · Statement Carousel
281.4K159.9×Interactive moth illustration poem choice@morganharpernichols
134.8K20×Psychiatrist shares therapy metaphors carousel@dr.devanbaijal · Statement Carousel[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Maybe suicide prevention means something to you
Verbal hook · 30%
Suicide impacts every community on the planet—and when it comes to suicide prevention, we all have a role to play.
Visual hook · 15%
The juxtaposition of calm, aesthetically pleasing nature scenes with bold, black-background text overlays creates a strong visual contrast that immediately draws attention and sets a serious, contemplative tone.
[06]
Steal this for your own video
Maybe means something to you because .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish the core theme by validating the most intense, personal reason the reader might be invested in the topic.
Payoff
Collapse the distinct audience personas into a single unified community, express gratitude for their attention, and provide actionable resources.
[08]
The structural pattern this video runs on
Framework
The Shared Experience Spectrum
Utilize anaphora (repeating opening phrases) across sequential slides to validate different audience segments' emotional connections to a topic, culminating in a unifying community message and CTA.
The Direct Experience
Address the audience segment that has personally lived through or survived the core struggle.
The Proximity Experience
Address the audience segment that is invested due to secondary exposure, loss, or empathy for a loved one.
The Solution Experience
Address the audience segment motivated by witnessing positive outcomes, interventions, or systemic success.
Suicide impacts every community on the planet—and when it comes to suicide prevention, we all have a role to play. Thank you for caring, for showing up, and for sharing your stories. Thank you for reminding others that they are not alone. Get involved in our Suicide Prevention Campaign at twloha.com/SuicidePrevention
informational · photo_0
Maybe suicide prevention means something to you because there was once a time you never thought you'd make it to today.
branding · photo_0
TO WRITE LOVE ON HER ARMS
informational · photo_1
Maybe suicide prevention means something to you because you still carry the loss of a loved one who left too soon.
branding · photo_1
TO WRITE LOVE ON HER ARMS
informational · photo_2
Maybe suicide prevention means something to you because you've seen what happens when people get the proper care and support they need.
branding · photo_2
TO WRITE LOVE ON HER ARMS
informational · photo_3
Whatever your reason for caring, we're so glad that you're here. This community reminds us daily that there are people in the world still fighting to help others stay. Thank you.
call-to-action · photo_3
If you're looking to get involved in this year's Suicide Prevention Campaign: twloha.com/SuicidePrevention If you're looking for resources: twloha.com/stay
branding · photo_3
TO WRITE LOVE ON HER ARMS