Viral Hooks
Trending short videosInteractive moth illustration poem choice
M

@morganharpernichols

Instagram · Carousel

@morganharpernichols All the poems are in the comments, too 🩵 - Today’s whole series is in collaboration with @twloha. Head to twloha.com/stay for mental health resources and support, and ~http://twloha.com/TakeAction for free crisis resource stickers. This is not the end of your story. Nobody should have to face their darkest moments alone. To Write Love on Her Arms is a nonprofit that exists to present hope + help to those facing mental health struggles. Check out their profile for a look at the life-saving work they’re doing in honor of Suicide Prevention Month. We need you here. 🩵

View original on Instagram

The edit1 shot · 6 text
Shots Text

Performance

Views
281.4K
Likes
18.8K
Comments
80
Engagement
6.7%
Outlier
159.9×

Video #42515 · Carousel

Interactive moth illustration poem choicefrom @morganharpernichols

[01]

Overview

An interactive Instagram post featuring digital illustrations of four different moths arranged in a grid. The post prompts viewers to choose a moth and swipe to read a corresponding poem, with the overall theme tied to mental health awareness in collaboration with the non-profit To Write Love on Her Arms.

[02]

Simple outline

  1. 1Hook with interactive choice.
  2. 2Promise a personalized reveal.
  3. 3Deliver results sequentially.

[03]

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[04]

Classification

Format
Carousel
Concepts
Showcase CarouselGuide Carousel
Elements
Text OverlayGrid Layout Showcase
Account
Personal BrandBrand
Topics
Mental HealthArtNature & Wildlife

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

CHOOSE A MOTH AND...

Verbal hook · 15%

CHOOSE A MOTH AND... SWIPE FOR ITS POEM

Visual hook · 40%

A visually appealing grid of four distinctly colored and beautifully illustrated moths against a dark, textured background. The vibrant colors and unique shapes of each moth create immediate visual interest and invite closer inspection.

[06]

Hook template

Steal this for your own video

CHOOSE A [themed option] AND... SWIPE FOR ITS [personalized reveal]

  • — CHOOSE A MOTH AND... SWIPE FOR ITS POEM
  • — CHOOSE A RECIPE AND... SWIPE FOR ITS COOKING TIP
  • — CHOOSE A ROOM AND... SWIPE FOR ITS DESIGN IDEA

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The first slide functions as a 'choice board' or 'menu,' presenting multiple visually distinct options and a clear prompt for the user to select one mentally.

Payoff

The payoff is distributed across the 'reveal' slides. The user's engagement is rewarded when they find the slide corresponding to their initial choice, delivering the promised personalized content.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Interactive Choice Board

Engages the user by presenting a menu of distinct options on the first slide, prompting them to make a personal choice. This creates a powerful curiosity gap, compelling them to swipe through the subsequent slides to find the 'result' or content that corresponds to their specific choice.

  1. 1

    The Interactive Prompt & Option Set

    Slide 1 presents a clear, engaging command ('Choose a...') followed by a collection of distinct, labeled visual options that the user can choose from.

  2. 2

    The Promise & Call to Action

    Slide 1 explicitly tells the user what to do next ('Swipe') and what they will receive as a payoff ('for its poem'), creating a strong incentive to continue to the next slides.

  3. 3

    The Sequential Reveal

    The subsequent slides (not pictured, but implied) are dedicated to revealing the content associated with each option from the first slide, forcing the user to swipe through to find their specific result.

Themes

  • Mental health awareness
  • Nature
  • Poetry
  • Self-reflection
  • Interactive engagement

Techniques

  • Digital illustration
  • Text overlay
  • Grid layout

Trends

  • Interactive content
  • Choice-based posts
  • Cause-driven marketing

Post caption

All the poems are in the comments, too 🩵 - Today’s whole series is in collaboration with @twloha. Head to twloha.com/stay for mental health resources and support, and ~http://twloha.com/TakeAction for free crisis resource stickers. This is not the end of your story. Nobody should have to face their darkest moments alone. To Write Love on Her Arms is a nonprofit that exists to present hope + help to those facing mental health struggles. Check out their profile for a look at the life-saving work they’re doing in honor of Suicide Prevention Month. We need you here. 🩵

Text overlays

  • call-to-action · photo_0

    CHOOSE A MOTH AND...

  • informational · photo_0

    LUNA MOTH

  • informational · photo_0

    IO MOTH

  • informational · photo_0

    ROSY MAPLE MOTH

  • informational · photo_0

    MADAGASCAN SUNSET MOTH

  • call-to-action · photo_0

    SWIPE FOR ITS POEM

Interactive moth illustration poem choice | Viral Hooks